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7 Expert Strategies for Using Share Buttons

share buttons

Do you ever get frustrated trying to locate social media share buttons in an article or on a web page that you enjoy?  I know I do.  Then, of course, I quickly give up the search and move on with my day.  Honestly, it’s too bad.  That business or publisher lost out on some free exposure all because there were no readily visible icons on their content.

Believe it or not, though, there is some debate amongst experts as to whether sites should even bother with share buttons.  Some argue that readers rarely use them on desktop and even less frequently on mobile.  It all depends on what type of product or content you produce and whether or not you know how to use share buttons properly.

As a blogger, I can’t imagine marketing my posts without them.  However, we all should learn to utilize sharing icons effectively.  But what are the best practices?  After much research, I discovered 7 expert strategies for using share buttons.

  1. According to Coschedule, the upper left-hand corner of your page is the optimum location for placement.  This is because people scan pages in a pattern starting in the upper left area.  Buttons should appear ‘above the fold’ when someone clicks on your page or post.  Let me explain that; they should be visible immediately without a reader scrolling down first.

  2. As reported in research conducted by Nielsen Norman Group, low numbers offer users negative social proof.  Meaning nominal sharing counts may suggest to readers your content is poor quality or weak.  Some social sharing tools can hide the number of times a post has been shared until a minimum number is reached.  I set my site so the counts aren’t displayed until my posts have been shared at least ten times.

  3. Don’t clutter the screen with too many buttons and overwhelm your viewers.  Many big-name blogs and online magazine like Huffington Post, Business Insider, and Social Media Examiner, for example, offer four to six buttons at most.  And I’m guessing they’ve done their research on this topic!

  4. Share This recommends you display buttons in order of importance to your target audience.  What social channels do your customers prefer?  Do they like Twitter more than LinkedIn?  If so, put them in that order.  And it doesn’t matter if you have an active presence on a particular platform or not.  If your clients like it, give them the opportunity to share your content where they want to!

  5. Use standard buttons instead of custom buttons that match the colors and fonts of your website’s theme.  This can be difficult for some entrepreneurs to accept because they put a great deal of money and time into branding their business.  Then, naturally, they want everything on their site to match.  But if buttons blend in with page design, they will become invisible, and readers won’t see or click them.  As marketing expert Jeff Bullas states, “Use standard buttons that work.”

  6. Consider adding call-to-action text to your icons.  Some social sharing tools allow you to add words to your buttons.  Wordstream suggests you merely ask for what you want.  Saying, “Pin This” or “Share on Twitter” might be a great way of increasing social metrics.  You can try this method and test which strategy works best for your site.

  7. Using a floating share bar makes it easy for readers to click on their favorite icon at any time.  Floating buttons scroll with you down the page while you read.  The folks at Sprout Social believe this is why floating bars have become so popular.  I use them on the left-hand side on desktop and at the bottom of the page on mobile devices.

Related Reading: How to Use Hashtracking & Other Hashtag Lookup Tools

There is an abundance of choices for entrepreneurs regarding the use and placement of social share buttons on their web pages and blog posts.  Hopefully, you will implement a few of the expert tips offered here and grow your business as a result.  What do you think?  Should your share buttons stand out or blend in with your design?  Feel free to comment below.

Life is better when we lift each other up.

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Trailblazing Sitcom Writer Talks Sex, Career, and Stars

sitcom writer

Pioneering sitcom writer, Susan Silver, thrived climbing over obstacles and breaking down barriers throughout her life.  Her often glamorous career began in the sixties when professional opportunities for women were limited to those of secretary or telephone operator.  However, with luck and tenacity, Susan landed the job of casting director for Rowan & Martin’s Laugh-In.

Doggedly, in the Mad Men-esque environment of Hollywood, Susan eventually became a writer for the iconic shows The Partridge Family, Maude, The Mary Tyler Moore Show, The Bob Newhart Show, and others.

Within her memoir, Hot Pants in Hollywood – Sex, Secrets & Sitcoms, Susan recounts the fascinating, star-studded ups and downs of her life.  As a seasoned writer, she grabs your attention by opening her book with an amusing ‘vibrator girl’ story.  She goes on to name A-list celebrities whom she turned down and even describes a frightening encounter she had with a young Bill Cosby.

I recently interviewed Susan Silver about her intriguing professional and personal experiences and her tell-all book.

Jen Monks:  One of your first big breaks came when you were hired as casting director on Laugh-In.  Were you intimidated by the famous people you were supposed to recruit for the show?

Susan Silver:  No.  I don’t understand why, but nobody intimidated me.  I guess I was just too young to know any better.  And I could spot a star a million miles away.  If I saw somebody famous, I would run after them.  I even did that on my honeymoon.

JM:  When you failed to book a well-known entertainer, your boss intimated you should have offered the actor an inappropriate favor.  How did you handle this request at the time?

SS:  Sadly, that’s just the way it was back then.  I decided not to play into it.  You had to ignore it or laugh at it.  I thought he was joking and said, “No way!”  Then I walked out of his office.

In retrospect, it was kind of disgusting, but at the time I probably went home and complained to my husband.  Then I moved on.

JM:  How did such a young, inexperienced person find work on the most successful sitcoms of the seventies?

SS:  Garry Marshall, Penny Marshall’s (Laverne & Shirley) brother, was my mentor and manager.  He was a great guy and a dear friend.

I saw The Mary Tyler Moore Show and told him I wanted to work for them, and he got me on board.  They wanted women writers on that show which was unheard of in those days.  I loved that experience.  It was the best job with the best people.  Everyone worked well together and got along.

sitcom writer Susan Silver

JM:  Over the years you turned down dates with big-name celebrities, and lucrative job offers on Love Boat, Wonder Woman, and the second Newhart series.  Any regrets?

SS:  You have to read my book to find out.  I do wish I had said yes to Steve McQueen.  I turned him down first; then he turned me down.  It just didn’t work out.

As for the shows, it wasn’t the lifestyle I wanted.  There were going to be too many hours involved.  I wanted more freedom.  I like to work when I want to, not when I have to.

JM:  After a frustrating experience writing for the Sarah Jessica Parker series, Square Pegs, you changed careers and worked for the Anti-Defamation League, the United Nations, and the Democratic party.  Why the shift from comedy to serious causes?

SS:  After twenty years of writing, we had a Writers Guild strike in 1989.  By then I was divorced and didn’t want to live in L.A. anymore.  I visited New York and decided I wanted to live there.

I networked and came to the realization I needed to return to my Jewish heritage of which I knew nothing.  I ended up booking speakers for the Anti-Defamation League for two years.

Then I worked with the U.N., and that was a difficult job for me for many reasons.  So, I became interested in politics.

JM:  You had a professional relationship with Bill Clinton and other influential people throughout your career.  How have you connected with so many powerful individuals?

SS:  I get invited to events. Friends take me to parties in New York City, where I live.  I always know or figure out exactly where to stand at an event to meet the most interesting people.

I’ve met almost every icon of my generation.  It’s a matter of being in the right place at the right time and being friendly.  I have been accused of being pushy.  I never considered myself pushy: I thought of myself as open to new experiences.

JM:  You eventually turned your attention back to writing and penned editorials for The New York Times and had a long-running column called The Search for Mr. Adequate. Tell us about that.

SS:  I wrote the column for The New York Social Diary.  It was a little like Sex and the City for the baby boomer generation.

The premise is there is no perfect man, and after thirty-five there is no prince, and after fifty there absolutely isn’t.

It was a fun thing to do for four years.  I joined all the dating sites, and that was a nightmare.  But, overall, it was fun.  Just like most of the projects I have been involved in throughout my life.

Interesting Reading: Help! A Troll Stole My Content; And How to Stop It

Susan has gone on to teach comedy writing and currently hosts short radio commentaries on Robinhood Radio.  She continues to embrace projects that spark her creativity and claims she will never retire completely.

Although the veteran sitcom writer admits she didn’t realize the social significance of Maude and The Mary Tyler Moore Show at the time, Susan Silver is proud of her contributions to them.  She should be.

What was your favorite sitcom of the seventies or eighties?  Feel free to share it in the comments section below.

Life is better when we lift each other up.

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700+ Best Hashtags for Businesswomen and Bloggers

best-hashtags

As a business owner, I find streamlining my social media tasks an absolute necessity.  Otherwise, I get overwhelmed with the minutia and spend half my day wading through posts and tweets.  Not a productive or efficient use of my time. However, knowing what information to include in a tweet or a post can be tough. It all depends on your industry, niche, and which social media platform you are using.

When you are working with Twitter or Instagram, you should be including the best hashtags to extend your reach and increase engagement.  I recently wrote about how to utilize hashtag websites to your advantage.  If you are unfamiliar with these tools, go to my post here.

RiteTag is a site that ranks hashtags.  When you type in a tag, it is given a color designation.

GreenUse this # to get seen now.

Blue: Use this # to get seen over time.

Gray: Do not use this # because of low traffic.  

Red: Do not use this # because it is overused.

RiteTag is a great resource, but it still takes time to go through and determine which tags are usable and a correct fit for you.  Fortunately, you don’t have to go to the trouble.  I have sorted and selected the 700+ best hashtags for businesswomen and bloggers.

 

Hashtags for Business

Online Shops: #sale, #savealot, #jewelry, #crafts, #handmade, #Etsy, #smallbusiness, #business, #smallbiz, #women, #giveaway, #artist, #Etsyrt, #diy, #deals, #save, #gift, #gifts, #art, #drawing, #bag, #top, #giftideas, #buyitnow, #artwork, #dress, #bags, #handbag, #handbags, #epiconEtsy, #purses

Entrepreneurs and Side Hustlers: #quote, #quotes, #startup, #ecommerce, #socialmedia, #socialmediamarketing, #contentmarketing, #digitalmarketing, #marketing, #makemoney, #makemoneyonline, #online, #onlinemarketing, #onlinebusiness, #smalbusiness, #business, #smallbiz, #entrepreneurship, #entrepreneur, #entrepreneurs, #opportunity, #success, #thankyou, #truth, #inspiration, #motivation, #goals, #workfromhome, #money, #buyitnow, #startuplife, #startupgrind, #passiveincome, #residualincome, #financialfreedom, #makemoneyfromhome, #wahm, #sahm, #timemanagement, #networkmarketing, #mompreneur, #productivity, #mumsinbiz, #homebusiness

Virtual Assistants: #socialmedia, #socialmediamarketing, #smm, #business, #smallbusiness, #success, #analytics, #instagram, #repost, #digitalmarketing, #branding, #trending, #workfromhome, #facebook, #traffic, #tech, #web, #website, #seo, #google, #women #virtualassistant, #vatip, #va, #outsource, #linkedin, #gmail, #socialmarketing, #sahm, #wahm, #mompreneur, #homebusiness, #pinterest, #promote, #solopreneur, #wahm, #sahm, #womeninbiz

Business Coaches: #quote, #quotes, #business, #smallbusiness, #smallbiz, #startup, #motivation, #inspiration, #thankyou, #success, #opportunity, #truth, #money, #makemoney, #makemoneyonline, #workfromhome, #women, #entrepreneur, #entrepreneurs, #entrepreneurship, #work, #sales, #relaunch, #startuplife, #startupgrind, #passiveincome, #residualincome, #financialfreedom, #wahm, #sahm, #solopreneur, #mompreneur, #womeninbiz, #homebusiness, #biz, #bizcoach, #lifecoach, #timemanagement, #productivity, #income, #sales, #stress, #frustrated, #happiness, #transformation

Podcasters: #podcast, #radio, #tv, #listenlive, #tunein, #tips, #business, #socialmedia, #giveaway, #itunes, #soundcloud, #women, #blogging, #listen, #onair, #smallbiz, #business, #success, #truth, #inspiration, #motivation, #money, #trypod, #podcasting, #stitcher, #googleplay, #interview, #info, #chat, #fan, #sponsor, #show, #passiveincome, #residualincome, #financialfreedom, #homebusiness, #timemanagement, #productivity

Hashtags for Bloggers and Writers

Freelance Writers: #blogger, #writing, #amwriting, #author, #asmsg (authors social media support group), #freelance, #indie, #books, #content, #contentmarketing, #kindle, #kindleunlimited, #mystery, #romance, #fantasy, #free, #quote, #quotes, #ebook, #thriller, #scifi, #competition, #repost, #audiobook, #nonfiction, #fiction, #editor, #bloggingtips, #goodreads, #bestbooks, #writerslife, #amediting, #creativity, #indieauthor, #newrelease

Food and Recipe Bloggers: #blogger, #recipe, #recipes, #delicious, #food, #foodie, #foodporn, #cook, #cooking, #vegan, #diet, #health, #breakfast, #coffee, #wine, #winelover, #muffin, #brunch, #recipeblog, #nutrition, #yum, #yumyum, #yummy, #lunch, #chicken, #chocolate, #cake, #cupcake, #cupcakes, #baking, #cookies, #cheese, #burger, #pizza, #salad, #dessert, #fondant, #dinner, #protien, #cabbage, #flatbread, #quick, #instafood, #crockpot, #smoothie, #raw, #gluten, #glutenfree, #paleo, #soup, #eat, #sidedish, #allergyfriendly

Travel Bloggers: #blogger, #travel, #travelguide, #nature, #photography, #photo, #adventure, #sunset, #love, #food, #world, #ttot (Twitter talk on travel), #tips, #guide, #people, #vacation, #hotel, #beach, #holiday, #life, #summer, #spring, #france, #weather, #usa, #shopping, #mexico, #japan, #canada, #europe,  #paradise, #trip, #visit, #travellers, #traveling, #travelworld, #traveltime, #hoteldeals, #flight, #flights, #wanderlust, #winter, #fall, #season, #sightseeing, #asia

Mommy and Parenting Bloggers: #blogger, #family, #mom, #mompreneur, #momlife, #parenting, #kids, #baby, #teens, #children, #toys, #music, #games, #work, #free, #giveaway, #discount,  #workfromhome, #gift, #gifts, #birthday, #girls, #coupon, #coupons, #parent, #toddlers, #boys, #teenagers, #babyfood, #motherhood, #dadlife, #play, #mumlife, #babies, #playdoh, #pics, #cartoon, #kidscrafts, #crafts, #safespace, #sahm, #mummybloggers, #wahm, #kidsfashion, #kidswear, #babyclothes, #productivity, #timemanagement

Fitness and Health Bloggers: #blogger, #fitness, #fit, #yoga, #gym, #health, #diet, #vegan, #food, #workout, #running, #tips, #video, #training, #runtastic, #tennis, #protein, #raw, #keto, #glutes, #smoothie, #paleo, #meditation, #exercise, #nutrition, #gluten, #glutenfree, #itworks, #healthyfat, #cleaneating, #healthyeating, #healthyfood, #body, #cardio, #weight, #plan, #workoutplan, #abs, #bodybuilding, #carbs, #aerobic, #pushups, #strength, #lunges, #squats

Money and Finance Bloggers: #blogger, #tips, #money, #makemoney, #savealot, #save, #deals, #coupon, #coupons, #offers, #free, #giveaway, #discount, #makemoneyonline, #job, #jobs, #career, #hiring, #internet, #auto, #insurance, #food, #giftcards, #personalfinance, #earnmoney, #expertise, #discounts, #college, #grants, #scholarships, #funds, #freebies, #freesamples, #tax, #taxes, #bills, #income, #salary, #utilities, #cellphone, #solar, #frugalliving

Beauty and Fashion Bloggers: #blogger, #shopping, #shop, #makeup, #cosmetics, #fashion, #style, #beauty, #bag, #bags, #gift, #gifts, #vintage, #sexy, #skincare, #hair, #sale, #giveaway, #shoes, #bikini, #fashionblogger, #hats, #onsale, #dresses, #trends, #eyecream, #antiaging, #darkcircles, #offer, #nails, #nailart, #ooolala, #dealoftheday, #handbag, #handbags, #pursus, #blouse, #cashmere, #pants, #heels, #stockings, #swimsuit, #swimsuits, #tops, #casualwear

Midlife and Boomer Bloggers: #healthcare, #skincare, #travel, #kids, #children, #fitness, #tips, #happy, #food, #peace, #career, #family, #news, #midlife, #babyboomer, seniors, #over50, #savings, #givingback, #freetime,#wellness, #mindfulness, #nutrition, #exercise, #grandkids

Craft and DIY Bloggers: #blogger, #handmade, #gift, #gifts, #art, #artist, #crafts, #jewelry, #diy, #vintage, #home, #homedecor, #design, #designer, #decoration, #holiday, #momlife, #workfromhome, #women,#fashion, #education, #inspiration, #cards, #etsyrt, #epiconetsy, #giftideas, #babyshower, #birthday, #quilt, #kidscraft, #crafting, #renovation, #renovation, #kidsart, #easter, #mothersday, #creativity, #free, #onlineshopping, #wahm, #sahm, #mompreneur

Website, Tech, and WordPress Bloggers: #blogger, #wordpress, #website, #seo, #marketing, google, #web, #app, #apps, #video, #traffic, #download, #webdesign, #design, #socialmedia, #data, #software, #tech, #internet, #howto, #ai, #freelance, #brand, #job, #theme, #themes, #wordpresstheme, #plugin, #plugins, #com, #site, #hosting, #wordpresscom, #click, #photos, #page, #images, #webdev, #developer, #webdevelopment, #webtraffic, #adwords, #client, #wp, #css, #appthemes, #html, #linkbuilding, #backlinks, #seotips, #workathome, #php, #javascript

 

Hashtags for Specific Days of the Week

Monday: #sale, #selfie, #Mondaymotivation, #motivationMonday, #mindfulMonday, #Mondayfunday

Tuesday: #sale, #selfie, #Tuesday, #Tuesdaymotivation, #topicTuesday, #Tuesdaytreat

Wednesday: #sale, #selfie, #Wednesday, #Wednesdaywisdom, #winitWednesday, #womancrushWednesday 

Thursday: #sale, #selfie, #Thursday, #Thursdaythoughts, #tbt (throw back Thursday), #Thursdaymotivation 

Friday: #sale, #selfie, #Friday, #happyFriday, #Fridayfeeling, #tgif (thank goodness it’s Friday), #FriYay, #Fridaymotivation, #Fridayreads, #Fridayfunday, #fbf (flash back Friday) 

Saturday: #sale, #selfie, #weekend, #Saturday, #Saturdayshenanigans 

Sunday: #sale, #selfie, #weekend, #Sunday, #Sundaybest, #spotlightSunday, #Sundayfunday 

Please keep in mind that the color designation for each tag could change over time.  It would be wise to recheck them every once in a while for viability.

Using the best hashtags effectively is imperative to your social media marketing strategy.  Antionette Blake, The Delaware Blogger, uses them like hot sauce. “I love hashtags.  I put those **** on everything.”

I hope you discovered dozens of tags to boost your reach and engagement.  If you found this post helpful, please share it with other businesswomen and bloggers.

Life is better when we lift each other up.