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5 Innovative Franchises Under 100K

franchises under 100k

I work with women every day who are dying to get out of their 9 to 5 straight jacket. They frequently say they have always wanted to own a business, but the time was never right… until now. The time is often right because a woman’s asset base is now large enough to give a bit of cushion, but sometimes it’s due to a layoff or she feels the universe is giving her a nudge.

Unfortunately for a woman in this situation, the investment parameter is usually tight. The most she could come up with (either out of pocket or with me helping her get a little SBA express loan) is under $200,000. No startup business is so magical that when you open your doors the cash and profits just flow. Having 200K in available capital means the total cost to launch should be well under $150,000. And ideally under $100,000 because – surprise – there are bumps in the road and marketing costs to consider.

And at that investment level, (franchises under 100k) you are priced out of trendy brick and mortar stores where you envision yourself as the hostess having fun every day. Plus, that’s a delusion. No business is fun every day.

Simply put, at this price point your options are home-based businesses with no inventory or service businesses. You will be starting out in your home office offering some sort of service to entrepreneurs or homeowners. That is what is commonly referred to as ‘B to B’ or ‘B to C’ (business to business or business to consumer).

B to Bs generally require you to get out there and do business development – that’s code for networking your rear off and/or making cold calls or scheduling appointments. B to C means you are dealing with the public who can be picky. But those businesses can be advertising driven – i.e. you throw your money into marketing campaigns and, hopefully, your phone rings with potential customers.

So, with that in mind, here are a few franchises under 100k that I think are great and maybe even fun to operate:

#1 Just Between Friends

This one gets the award for lowest investment with a franchise fee of just $17,900 and a technology fee of $1,500. Just between friends is a ‘pop-up’ consignment business. You will put on large (and I do mean large – like you need to find a space with at least 10,000 Sq Ft to stage your events) consignment sales two or three times a year. You won’t make enough income to replace your salary – but you can bring in some serious spending money with what is essentially 2 months of work a year.  Learn more about this opportunity here.

franchises under 100k

#2 Spaulding Decon

Okay, admittedly this is not for everyone. As an owner of a Spaulding Decon franchise, you are offering meth lab, crime scene, and hoarding cleanup services. Some people think that’s sexy, ok? You’ll own a tremendously profitable business and as a bonus, you’ll hire EMT’s and firefighters to be your contract workers. Who wouldn’t want to work in with a bunch of physically fit guys and gals wanting to make extra money?

This type of company is a good fit for public speakers, networkers, and workers who have empathy. You will be in close contact with families on the worst days of their lives. But you will be providing a needed and valuable service to your community.

#3 Senior Placement Referral Businesses

Referral companies offer a free service to families who have an elder or disabled person who needs more assistance and are no longer capable of staying in their home. You’ll be providing value and getting paid nice commissions by the network of assisted living facilities that you refer.

Like a realtor, you’ll learn the client’s needs and budget, go into your database and generate a report with two or three local providers that are good matches. Then you’ll tour the facilities – and the client picks one. Once they have signed up the facility pays you a hefty fee.  This industry entails plenty of networking and calling on the referral sources. Who are, for the most part, happy to learn about what you can provide.

#4 Patrice and Associates (Recruiting with a Niche)

Patrice and Associates is the nation’s largest and oldest hospitality recruiting firm. Talk to any restaurant or hotel chain of size and chances are they already use their services.  As an owner, you can start at home and hire one recruiter to come with you to training sessions. These businesses can scale easily by hiring more recruiters and opening an office. You are recruiting management positions and calling on your local large restaurants, hotels, and casinos to land their placement business.

You will also interview and maintain resumes of folks wanting to move up the career ladder. This can be very profitable if you are willing to be on the phone for as much as eight hours per day. We’re talking headsets on and dialing for dollars.

#5 Challenge Island

This is one of the only franchises under 100k offering after-school enrichment programs that are on the cutting edge of S.T.E.A.M. (science, technology, engineering, art, and math). Challenge Island’s proprietary curriculum has earned countless accolades from schools, teachers, and parents.

You will hire teachers who are looking for extra pay to lead your classes. Many owners do not lead a class of their own. To provide additional revenue streams you can offer to hold birthday parties, summer camps, and girl scouts events through a national partnership the company has with the Girl Scouts of America. This is a fun business and you can achieve a great return in short order. The investment is low and the profit margins are high with little to no inventory or overhead.

Related Reading: It’s Never Too Late for a Startup

There are many other franchises under 100k to consider. Make sure to fully explore the alternatives with an expert, like me, to identify the right one that will incorporate your interests and transferable skills.

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11 Powerful Podcasts for You; the Businesswoman Over 40

businesswoman over 40

As I have said many times before, I love podcasts.  I listen to all sorts too. Whether it’s a show dedicated to solving real crime mysteries or one intended to expand my knowledge on an exciting topic, I’m an avid listener.  But my favorite shows are about creating and growing successful businesses.  So, in my quest to add quality shows to my audio library, I thought I’d make a list of the most potent podcasts for you; the businesswoman over 40.

#1 About That with Marga Ortigas – This show is about professional and personal transitions at midlife and beyond. Guests discuss how they have successfully navigated life’s changes.

Favorite episode: Breaking Ground with mental health professional, Darby Latshaw

 

#2 Your Next Avenue with Richard Eisenberg – This inspiring new podcast focuses on the work and careers of people fifty and over.  The show is hosted by the Senior Web Editor of Next Avenue, one of my favorite media websites.

Favorite episode: Finding Meaningful Work with author Shawn Askinosie

 

#3 AgeWYZ with Jana Panarites – This weekly broadcast deals with the emotional topic of caregiving and provides resources to those struggling to balance work life and the duties of caring for an aging family member.  It’s perfect for the businesswoman over 40 who is tending to the needs of elderly parents.

Favorite episode: The Legacy with caretaker Maggie McClane

 

#4 The Second Act with Benita Adams – This one isn’t actually a podcast.  You can listen to Benita’s radio show or watch her on TV or catch episodes on YouTube.  Either way, you’ll be entertained by her stories and interviews with reinvention experts.  Check out Benita’s show in this video: What Would I Tell My Younger Self?

#5 Feisty Side of Fifty with Mary Eileen Williams – Mary dedicates her show to boomers and gen Xers who embrace positive change in all aspects of life and look forward to the years ahead.  It’s a real ‘life is just beginning’ type of podcast.

Favorite episode: Interview with Betsy Werley of Encore.org.  This show is especially poignant for the businesswoman over 40.

 

#6 Women in the Middle with Suzy Rosenstein – The host, Suzy, is a Master Certified Life and Weight Coach who’s areas of expertise are midlife and transitions.  Her podcast encourages “frustrated women to get excited about their lives again.”

Favorite Episode: Why You’re Miserable at Work and How to Change It

 

#7 Second Act Stories with Andy Levine – In each new show, (offered every other week) inspiring people recount their experiences of making a significant career change in pursuit of a rewarding professional life.

Favorite episode: Ready for Some Expert Advice? with author Marci Aloboher

 

#8 Forever Fierce with Catherine Grace O’Connell – Each week Catherine is joined by a co-host to discuss a wide range of topics that midlife women find quite interesting. The show can be heard live Tuesdays at 2 PM EST on LA Talk Radio or downloaded from iTunes or Stitcher.

Favorite episode: Interview with the woman who stood up to Tony Robbins on the #metoo issue: Nanine McCool

 

#9 Experience 50 with Mary Rogers – Mary is on the same mission as me; helping midlife women succeed in business.  So, I naturally gravitated toward her show.  If that’s the type of help you need, have a listen.

Favorite episode: Rebranding Midlife Women with Juju Hook

Related Reading: 25+ Terrific Gen Xer, Midlifer, and Boomer Blog to Love

#10 Advice to My Younger Me with Sara Holtz – I love the concept of this ‘pay it forward’ show. Older, wiser, more experienced guests discuss strategies to help younger women achieve career success.  This podcast is all about the things you wish you had known as a professional in your 20s and 30s.

Favorite episode: How to Have a Good Day with Caroline Webb

 

#11 Women Killing It with Sally Hubbard –  Sally is an investigative journalist who has created an inspirational broadcast that celebrates and features rockstar businesswomen.  They share what has worked in their careers and what pitfalls to avoid to thrive in any job.

Favorite episode: How to be Confident with Regina Huber

I hope I piqued your interest with a few of these podcasts for the businesswoman over 40.  Let them motivate you to reach for the stars in your quest for success.  If you have any suggestions for new podcasts we should listen to, please leave a comment below.  And, as I always say…

Life is better when we lift each other up.

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3 Signs You Are Marketing to the Wrong Audience

marketing to the wrong audience

Digital marketing is an expensive and risky venture for all businesses. Results take time and services do not come free. Due to the heavy upfront costs, many companies are quite hesitant to employ this to their means. Securing referrals and proving your worth in the business can be done. But these strategies take effort. Especially when competition is tough and you are new to the game.

Marketing, both actual and digital, play major roles in the profit drive of any company. Successful marketing campaigns drive greater returns and profits that their upfront costs.

In Singapore, more people are becoming active online, with growing interactions on social media sites. In 2017, more than 95% of internet users had at least one social media account and spent an average of 2.5 hours per day on their accounts. Half of the said users watched online videos daily. Product research and comparison are done online by 42% of Singaporeans before actually making final purchase decisions. These statistics show the huge digital penetration and usage in Singapore.

With the emergence and support of new technologies in online marketing, not all businesses get the same successful outcomes. Many still go through problems that hinder them from getting ideal results. One obstacle to success is marketing to the wrong audience. And this problem takes place almost everywhere.

Knowing your target audience is so important since it helps you implement and direct your marketing plans. For example, a company selling customized cigars had a mistargeted online strategy when they first launched their business. Their ads were directed at cigar users. They eventually found out their customers are composed mainly of the friends and family of cigar users.

How would you know if the effort, time, and money you are spending on marketing are directed at the wrong audience? Here are three signs to watch for to avoid burning your resources.

marketing

#1 Low Visit to Lead Conversion Rates

In online marketing, lead conversion rates are gold. The number of visits to your site is just a number and does not quantify anything if the visits do not convert to sales. Your visitors should become customers when your plan is working. If not, this is a hint that you may be barking up the wrong tree. To correct this, you may want to check how you are marketing your products. Do the customers really get what you are advertising? Or are there hidden details in your ads that confuse or deceive them?

Take, for example, if you advertise free shipping on all orders. Potential customers visit your site only to discover they have to order a minimum amount to get free shipping. This misleading ad can cause bounce rates instead of conversions. Pay attention to your marketing message and make sure your audience really understands what you are telling them.

#2 Low Engagement Rates

Likes, shares, and comments are measures of customer engagement. They provide useful indications of whether your content has successfully reached your audience. If your engagement rates are low, there is a chance that your content is not reaching your target audience. Either they cannot completely relate to your content or your content is totally irrelevant to them.

Related Reading: 8 Essential Social Media Podcasts for Women Who Love Business

 #3 Unsubscriptions Are As High As Subscriptions

After subscribing to your email list, many people may unsubscribe after a day or two. Another bad sign is when they download a free ebook or PDF file from you and then unsubscribe. If you are seeing this trend you may be attracting the wrong audience or not engaging them properly. You can try adding a step-by-step eCourse they can subscribe to and build a relationship with your customers. That way, you have a vantage point in interacting with them.

Success in online marketing does not merely depend on strategies alone; you have to be keen on the ongoings of your site as well. You may not be getting what you are supposed to for the amount you are spending on marketing. Always remember to pay attention to the details of your sales conversions.

 

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How to Write a Shareable Blog Post Quickly

blog post

Whether you own a business with a blog, you’re a freelance writer or a traditional blogger, learning to write a shareable blog post quickly is an essential skill that can be quite lucrative.  Even if you’ve never written a post before, knowing how to do so can break down barriers and provide opportunities to guest blog on other sites and grow your business.

Do you know how to create a shareable blog post quickly?  Your answer obviously depends on what I mean by ‘quickly.  After all, the word is a bit vague. Some people can crank out a post or two every day.  For others, like me, it’s a slower process affected by time constraints, professional obligations, and family commitments.  So, my definition of the word may be substantially different from yours.

Nonetheless, I would argue most writers would love to increase their output and improve the quality of their posts.  That is where the word ‘shareable’ comes into play.  Will your articles get the love, attention, and engagement they deserve? Will readers clamor to share your content on social media?  If you’re uncertain, consider what you can do to compose more shareable content and increase your writing speed.

Ramp Up Your Productivity

Personally, when I need to produce an article quickly, I use a time management method called the Pomodoro Technique.  I avoid ALL distractions and work on my post for twenty-five minutes.  Then, I take a five-minute break to perform other tasks.  I can answer an email, start a load of laundry, etc.  After my break, the process begins again.  After completing four rounds, I allow myself a more extended break of thirty minutes to relax, eat a meal or exercise.

This technique is amazingly effective, and I suggest using it throughout the entire process of creating your content.

Perhaps you’re saying, “I’ll just write shorter posts.  Then I can produce more in less time.”  Well, you can do that.  However, your site will not please Google if it’s packed with mini posts.  Google will respond by pushing you down the rankings.  Better to publish articles of at least 600 words.  And audiences share longer articles more often anyway.

Create a Catchy Title

I can’t tell you how many times I have read a strange, unclear, or incredibly long post title and ask, “What was this writer thinking?”  Of course, I don’t click on the link because I don’t want to waste my time.  That may sound harsh, but it’s hard to take bloggers seriously when they don’t understand or adhere to basic rules.

  1. The title should be a clear statement or question

  2. It should be relatively short – six to ten words is usually plenty

  3. Powerful and emotional words like ‘you’ or ‘free’ or ‘easy’ should be incorporated

  4. Numbered posts and how-to articles typically generate more interest

Chose a Relevant Yet Interesting Image

Another important aspect of a shareable blog post is the image your readers see.  You don’t have to break the bank to obtain eye-catching pictures for your content.  Plenty of free-to-use sites offer professional photos for you to upload to your blog.  Here are a few:

  1. Pexels

  2. Skitterphoto

  3. Gratisography

  4. Pixabay – now offers pictures and short videos

For example, this video was free for me to use in this post.

Use Images, Graphs, or Videos Within Your Post

Readers will likely find your content more appealing if it contains a little visual stimulation.  Include a relevant photo from the sites I mentioned above or embed an emotional Tweet or instructional video for impact.  People share posts that entertain and provide value.

Make the Words Stand Out (In a Good Way)

Most professional bloggers keep their paragraphs short.  They would likely tell you to vary the length of your sentences too.  Readers have become accustomed to this style of writing because they’re skimmers.  They simply love subheaders and bullet points.  So use them.

This brings me to another point.  I know it sounds boring, but use a large, standard looking font when you blog.  People can’t read tiny words on a mobile device and won’t stay on your post, let alone share it.  And if at all possible, use black lettering on white background.  You might think this is ho-hum, but you’ll look like a pro.  And that will result in social media shares.

Include a Call-to-Action At the End

If a reader makes it all the way through your post, you have kept their interest and provided valuable information.  It’s the perfect time to ask them to:

1. Leave a comment about your post

2. Join your email list or Facebook group

3. Follow you on social media

4. Share your post

Don’t ask your audience to complete more than one action.  Their time is important, and you’ll likely irritate them if you request too much.

Triple Check for Spelling and Grammar Errors

The following paragraphs contain affiliate links.  If you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.

Before you publish your content, edit it.  Then do it two more times.  Go through each paragraph line by line.  Does it make the grade?  Nothing will ruin the quality of a post like a series of typos.  You won’t look professional and neither will your work.

When I began my journey as a blogger, I wanted to hire a proofreader.  However, I could not afford one.  So, I purchased Grammarly.  It is an inexpensive program that edits my posts, Microsoft Word documents, and my emails.  I still rely on it to correct my work daily.  If you just can’t swing it at this time, ask a trusted friend or family member to review your article.

For Goodness Sake, Include Share Buttons

How can anyone pass along your epic post without share buttons?  Don’t make it difficult for your fans to sing your praises.  No share buttons translate into little attention or exposure to potential readers or clients.  Perish the thought!

Several plugins give writers the ability to place share buttons on their site.  After much research, I opted for Social Warfare.  This tool has helped my business grow with professional looking buttons that look great on desktop and mobile.

Related Reading: 7 Expert Strategies for Using Share Buttons

So, there you have it; my suggestions on how to write a shareable blog post quickly.  I hope you found them valuable.  If you follow these steps, you’ll be cranking out crazy good content in no time!

And please consider sharing this post. (There’s that call-to-action – ha!)

Remember, life is better when we lift each other up.

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7 Expert Strategies for Using Share Buttons

share buttons

Do you ever get frustrated trying to locate social media share buttons in an article or on a web page that you enjoy?  I know I do.  Then, of course, I quickly give up the search and move on with my day.  Honestly, it’s too bad.  That business or publisher lost out on some free exposure all because there were no readily visible icons on their content.

Believe it or not, though, there is some debate amongst experts as to whether sites should even bother with share buttons.  Some argue that readers rarely use them on desktop and even less frequently on mobile.  It all depends on what type of product or content you produce and whether or not you know how to use share buttons properly.

As a blogger, I can’t imagine marketing my posts without them.  However, we all should learn to utilize sharing icons effectively.  But what are the best practices?  After much research, I discovered 7 expert strategies for using share buttons.

  1. According to Coschedule, the upper left-hand corner of your page is the optimum location for placement.  This is because people scan pages in a pattern starting in the upper left area.  Buttons should appear ‘above the fold’ when someone clicks on your page or post.  Let me explain that; they should be visible immediately without a reader scrolling down first.

  2. As reported in research conducted by Nielsen Norman Group, low numbers offer users negative social proof.  Meaning nominal sharing counts may suggest to readers your content is poor quality or weak.  Some social sharing tools can hide the number of times a post has been shared until a minimum number is reached.  I set my site so the counts aren’t displayed until my posts have been shared at least ten times.

  3. Don’t clutter the screen with too many buttons and overwhelm your viewers.  Many big-name blogs and online magazine like Huffington Post, Business Insider, and Social Media Examiner, for example, offer four to six buttons at most.  And I’m guessing they’ve done their research on this topic!

  4. Share This recommends you display buttons in order of importance to your target audience.  What social channels do your customers prefer?  Do they like Twitter more than LinkedIn?  If so, put them in that order.  And it doesn’t matter if you have an active presence on a particular platform or not.  If your clients like it, give them the opportunity to share your content where they want to!

  5. Use standard buttons instead of custom buttons that match the colors and fonts of your website’s theme.  This can be difficult for some entrepreneurs to accept because they put a great deal of money and time into branding their business.  Then, naturally, they want everything on their site to match.  But if buttons blend in with page design, they will become invisible, and readers won’t see or click them.  As marketing expert Jeff Bullas states, “Use standard buttons that work.”

  6. Consider adding call-to-action text to your icons.  Some social sharing tools allow you to add words to your buttons.  Wordstream suggests you merely ask for what you want.  Saying, “Pin This” or “Share on Twitter” might be a great way of increasing social metrics.  You can try this method and test which strategy works best for your site.

  7. Using a floating share bar makes it easy for readers to click on their favorite icon at any time.  Floating buttons scroll with you down the page while you read.  The folks at Sprout Social believe this is why floating bars have become so popular.  I use them on the left-hand side on desktop and at the bottom of the page on mobile devices.

Related Reading: How to Use Hashtracking & Other Hashtag Lookup Tools

There is an abundance of choices for entrepreneurs regarding the use and placement of social share buttons on their web pages and blog posts.  Hopefully, you will implement a few of the expert tips offered here and grow your business as a result.  What do you think?  Should your share buttons stand out or blend in with your design?  Feel free to comment below.

Life is better when we lift each other up.

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9 Quality Pinterest Group Boards for Motivated Midlifers

midlifers

Midlifers really like Pinterest.  In fact, according to Ignite Social Media, 53% of Pinterest users fall between thirty-five and fifty-four years of age.  What’s more, 80% of all users are women.  So, it’s safe to say female midlifers are big fans of this social media platform.

However, Pinterest isn’t exactly social.  As a user, you will find little opportunity for networking, friending, or chit-chatting in general.  Instead, think of Pinterest as a search engine like Google.  That being said, you can make comments on pins, follow specific people or businesses, and join group boards.  People typically join Pinterest group boards to promote their business products or blogs.  Additionally, you can participate in other types of group boards based on your hobbies and interests.

What Are Pinterest Group Boards

A group board is substantially the same as any other Pinterest board. The only difference is that many people (members) contribute pins to it rather than just one person.  It’s important to note that you can follow a board without becoming a member.

The creator of the board acts as an admin who can add new members or remove members who don’t follow the rules.  The creator is the first person pictured next to the group’s description.  The description explains what topics are covered and usually gives instructions on how to become a member.

How Can I Find Pinterest Group Boards?

Before I give you my list of group boards for midlifers, let me explain how to find other group boards that pique your interest.  There are a few methods of discovering relevant boards.

  • First, you can go to the Pinterest website and type in a word or phrase you want to search.  People and boards with names containing your searched word or phrase will appear.

  • Second, look at your competitors’ boards to see which group boards they belong to and contribute to frequently.

  • Third, check out your analytics if you have a Pinterest business account.  Look at ‘People You Reach,’ then ‘Interests,’ then ‘Your Followers.’

  • Fourth, search Pin Groupie to find groups and learn vital statistics about each one.  This is my favorite method.  You can search by category, word, phrase, or description.  And it’s free to use.  Woohoo!

Here is a short YouTube video to help you learn to use Pin Groupie:

 

My Favorite Pinterest Group Boards

Happiness at Midlife is the group to check out if you need a mood boost.  Inspirational quotes and topics like romance and mental health are frequently covered.

Skin Care for Women over 40 is a large group dedicated to providing tips, products, and articles to midlifers seeking health and beauty advice.  This active board offers an abundance of DIY recipes for self-care.

Boulevard of Midlife Bloggers is a collection of posts by women who are professional and hobby bloggers over the age of forty-five. The group allows up to two pins submitted each day per member.

Mid Life Stride allows members to pin up to two items a day and asks, like most groups, for reciprocation.  Topics like goals, fashion, health, and empty nest are preferred.

Forty Plus Bloggers Supporting Each Other permits up to three pins per day to be submitted by members. Pins must be of articles and not items or services for sale.  To become a member, you must be a writer who is forty plus and willing to share other members’ content.

Midlife Ladies is brought to you by Kimberly at Fifty Jewels.  This group is comprised of about fifty women who contribute all types of content.  That is, as long as they are of interest to women who follow the group.

Food and Recipes for Over 50s is, of course, a group for pinners focused on preparing and eating food designed to appeal to the fifty plus crowd. Consider joining if you have recipes to contribute or you just need to prepare a tasty meal for dinner.

Interesting Reading: The Other F Word Director Shines a Spotlight on Midlife

Midlife Inspiration is comprised of a small yet mighty group of women focused on embracing and enjoying life after forty.  Pins on this board offer tips on everything from health to love to career.

Vintage Hippies 50+ is Pinterest’s virtual time machine.  Travel back to the sixties and seventies if you’re feeling a bit nostalgic.  Pins are meant to promote vintage hippie culture and lifestyle.

Well, there’s my list of quality Pinterest boards for motivated midlifers.  What do you think of my choices?  Did I leave out your favorite?  Let me know in the comment section below.

Remember, life is better when we lift each other up.

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The Other F Word Director Shines Her Spotlight on Midlife

the other f word

Throughout her career as an award-winning filmmaker, writer, and director, Caytha Jentis has focused her attention on stories of interest to moms and women in general.  In her latest project, the popular Amazon series The Other F Word, she shines her spotlight on midlife and the joys and pains that come with it.  While the ‘F’ could stand for the word forty or fifty, it might just as well stand for fun or friendship or fearlessness.

The show humorously addresses the issues near and dear to women over forty who are, as a group, woefully neglected by the entertainment industry.  Caytha’s  main characters attempt to navigate the ever-changing landscape of the middle years with help from well-known actors like Judy Gold, Steve Guttenberg, and others.

I spoke with Caytha Jentis about the series and the difficulties she encountered launching it.  Not surprisingly, she faced an uphill battle getting this project off the ground.  Yet, her grit and determination paid off; to the benefit of fans around the world.

Caytha Jentis
Caytha Jentis

Jen Monks: What was the inspiration behind The Other F Word?

Caytha Jentis: I was looking for the next great story to tell.  My two kids were getting older, and I said, “Wow, this is a really interesting chapter in life.”  Parenting older children or becoming an empty nester wasn’t anything that was being covered episodically at that point.  My children were coming of age, and I felt like I was, in a way, coming of age too.

JM: What reaction did you receive from your industry when you were pitching the show?

CJ: I just want to acknowledge that selling television is hard for everyone.  Even Norman Lear had a tough time selling a show that dealt with older people. I was routinely told my idea was good, but I was pitching a tough demographic.  I didn’t know what that meant at first.  It’s code for, “Your characters are too old.”

The other thing I ran into was a perception that my demographic watches traditional television but they’re not on YouTube, and they’re not using digital content.  It’s a fallacy that we don’t watch or can’t figure out how to stream Amazon.

JM: Why do Hollywood executives avoid series aimed at women over forty?

CJ: I had this profound realization that, in this industry, you are either prey or you’re put out to pasture.  There is a little space for women like Sarah Jessica Parker or Reese Witherspoon who have broken through.

I don’t think it’s all entertainment’s fault, per se, but it’s just this larger thing.  Advertisers don’t want their sexy Lexus next to a commercial about Depends.  Besides, advertisers don’t think they need to court us.  They think we will just buy regardless.

“In this industry, you are either prey or you’re put out to pasture.”

JM: Has it been difficult to find sponsors for your show?

CJ: No, but some brands stay away from my type of material.  My characters sometimes swear and talk about sex toys.  I want to tell my stories fearlessly.  Many companies don’t respond to that.

JM: What kind of reception have you received from your audience?

CJ: I’ve been overwhelmed by it.  The success has been huge.  We have been able to reach nearly a million people.  And you have to go directly to Amazon to watch the show, so it’s amazing to me.  With a minimal marketing budget, we have been able to grab so many people.

I feel like our success is a success for all women in this pivoting and reinvention phase.  If I can persevere with this impossible dream, then maybe I can inspire others.

JM: What type of show is The Other F Word and what topics do you cover?

CJ: I wouldn’t call it a comedy.  It’s humorous, but it’s totally driven by drama.  There are so many relevant themes going on.  The four main characters deal with death and parenting and separation and health.  It’s about change and transition.

JM: How has creating this show affected you?

CJ: I used to write to run away from my life.  Then I began to look into my own world and experiences for material.

I have been so profoundly changed by the people I have met.  It’s been a great place to be positive and open a dialogue.  And many of the themes we cover are universal.  All generations can connect with our stories.

JM: What advice would you give people who want to reinvent their career?

CJ: Do your homework.  You need to have passion and fearlessness.  Don’t be afraid to cry and get up and go for it again.  It’s now or never.

Related Reading: 5 Hottest Franchise Opportunities for Successful Women

JM: You recently released season two of the series.  How can we ensure there will be a season three, four, and five?

CJ: My simple ask is to watch the show and if you like it, share it with your friends.  There’s nothing else out there like it.

Things are beginning to change for our demographic and women are all a part of that.  Hopefully, if we keep driving these big numbers, we can’t continue to be ignored.

JM:  Thank you, Caytha.  I hope you’re right.

 

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The Best Tailwind Tribes to Join for Successful Women in Business

This post contains affiliate links, which means if you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.

Perhaps you’ve heard a great deal about Tailwind tribes lately.  You’re curious but cautious.  After all, you’d rather light your hair on fire than devote one more minute to another social media or networking group.  I feel you.  I’ve been there.  Before you run screaming for the hills, let me explain what they are and how they help women in business save time and maximize their reach on Pinterest.   Then I’ll recommend the best Tailwind tribes to join for your niche or blog.

First off, Tailwind is a nifty scheduling tool for both Pinterest and Instagram.  The program allows you to schedule the same pin to your own boards, group boards, and tribes.  You can access analytics for your social media accounts and discover shareable content as well.  Their newest feature is a hashtag finder for Instagram.

Tailwind tribes are themed groups of online marketers or bloggers who contribute their pins.  The purpose is, of course, to share each other's content.  I schedule a week's worth of pins (about 120 for me) in under thirty minutes because it's easy and convenient to choose all I want from my fellow tribe members. They, in turn, share my posts.  Who doesn't like a win-win?

I joined 19 tribes within my niche about two weeks ago.  I submitted 7-10 posts to each one over the last 14 days.  Since then I have received 159 re-shares or repins and, according to Tailwind, increased my reach on those pins to 1,062,800.  Whaaaat?  I, of course, had to check my Pinterest analytics too.  The average daily saves from my profile went up by 21.58%.  And the daily views the pins from website got jumped an incredible 141.51%.  Happy dance!

For the time being, tribes are not searchable.  So, it remains difficult to find appropriate Tailwind tribes to join.  Although, I have heard through the grapevine that a search feature will be added in the near future.  In the meantime, I've gathered together this list for you to consider.

 

1. Business, Money, and Finance

Internet Marketing Super Friends - entrepreneur, email marketing, make money online, content marketing

Small Business - running a small business, social media tips, your products, other people's products

Money Matters - budgeting, frugal living, debt free, saving money

 

2. Home, Design, DIY, and Crafts

Home Design and DIY - interior decorating, furniture, home decor, home makeovers

All Things Craftydesign, DIY, crafts

Crafts, Recipes, DIY - recipes, do-it-yourself, projects

3. Travel

Budget Travel - frugal and money saving travel

Family Travel - articles and posts about family travel

Travel Pinspiration - tips, destinations, inspiring travel

 

4. Recipes and Cooking

Everything Cake! - baking, decorating, products, cake

Good and Healthy Food Board - paleo, low carb, wheat belly

Paleo and Gluten Free Lifestyle - recipes for gluten free and paleo

 

5. Parenting, Mommy, and Education

Parenting and Pregnancy - babies, kids, and mommies

Educational Printable Makers - school, education, and printables

Kid Pins Going Viralparenting, babies, children, family

 

Click here for a free month of Tailwind.

6. Blogging and Bloggers

Bloggers Chalkboard - social media tips, monetization, email list building, blogging advice and strategies

Blogging Friends Pins - bloggers promoting each other's pins on all topics

Mom Blogs - kids, family, work at home, budget, finance, everything mom

Faith Blogger Pins - religion, faith

Virtual Assistant & Blogging Tips - make money from home, virtual assistant tips, blogging strategies

 

7. General and Miscellaneous

Photography Tips - advice, tips, and Photoshop

Everything Yoga - fitness, yoga, retreats, studios, equipment

Positive People - improving your lifestyle, good habits, kindness

The Millenial Life - all things young adult

Style Tribe: Fashion & Beauty - clothes, shoes, makeup, beauty

 

Related Reading: 11 Powerful Podcasts for Businesswomen Over 40 

 

I truly hope you see the benefit in finding Tailwind tribes to join.  This tool saves you time and maximizes your reach so you can become one of the most successful women in business.  If you found value in this list, please share it with others.  You can also fill me in on other great tribes to join in the comment section below.

Life is better when we lift each other up.

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8 Essential Social Media Podcasts for Women Who Love Business

While researching podcasts that would help women improve their social media skills, I came across dozens of lists celebrating and describing popular shows. “Great,” I said to myself.  “This ought to be a straightforward article to produce and share.”  There was one glaring problem, however, that other writers hadn’t notice or cared about enough to address.  One hundred percent of the shows mentioned were hosted by men.  All of them.  Stunning, I know.  Well, to be fair, two of them were hosted by women, but both had retired.  It’s enough to make a lady rub her temples and stare at her computer in disbelief.  I know I did.

I couldn’t accept there weren’t any shows produced by females worth promoting.  I was already aware of three programs that fit the bill because I listen to them regularly.  It was a compelling challenge to dig deeper and uncover additional gems.  Isn’t it time we had our own list of social media shows anyway?  Let’s support these hard-working women and learn a few strategies and tips along the way.  Give a listen to these 8 essential social media podcasts for women who love business.

1. Simple Pin Podcast with Kate Ahl

If you need actionable Pinterest marketing ideas, then this is the show for you.  Kate interviews people who are successfully driving traffic to their sites and increasing revenue in the process.  Her no-nonsense tips will help you find clarity in a world of Pinterest myths.

 

Favorite Episode: The Most Common Pinterest for Business Mistakes

2. Build Your Tribe with Chalene Johnson

Chalene is a marketing powerhouse, business expert, and fitness guru.  She has a Facebook following of over one million people (WOW) and a top rated podcast covering topics from social media to nutrition and weight loss.  Get ready for a motivational kick in the rear.

Favorite Episode: How Much Should You Share in Social Media 

3. Social Zoom Factor with Pam Moor

Pam will teach you how to integrate technology, social media, branding, and digital marketing.  Her informative show is brought to you five days a week.  You’ll never get tired of her upbeat, practical advice.

Favorite Episode: Defining Social Media Success

4. Search Engine Nerds with Kelsey Jones, Caitlin Rulien

This bi-weekly show is brought to you by Search Engine Journal.  Guests talk about content marketing, social media, SEO, and entrepreneurship.  As you know, these topics are critical to the growth of any online business.

Favorite Episode: How to Really Stand Out on Instagram 

5. Twitter Smarter with Madalyn Sklar

Madalyn regularly interviews top social media influencers and asks them to discuss their top Twitter tips and give advice to her audience.  She delivers the best and latest resources to improve your presence and get noticed.

Favorite Episode: Twitter Strategies to Amplify Social Selling


6. Online Marketing Made Easy Podcast with Amy Porterfield

Amy is an extraordinarily upbeat and successful online marketer and podcast host.  Each episode gives you the information to build a stronger social media strategy and make more money.  This is one I listen to frequently.

 

Favorite Episode: 3 Types of Facebook Groups: How to Use Them to Strengthen Your Impact, Leadership, and Profits

 

If you are a businesswoman over 40 who wants to participate in a fantastic Facebook group, click here to join Life Wise Lady!  We welcome you.

 

7. Hit the Mic with Stacey Harris

 Stacey started her career by working for a record label and finding bands to sign.  I think she’s the one who looks like the rock star!  Each Tuesday, Stacey and her guests discuss business, marketing, and social media while answering questions from her audience.

Favorite Episode: 3 Things You Must Know About Automated Social Media

8. The Platinum Edge Podcast with Christine Dwyer

Christine’s show is designed to teach entrepreneurs how to develop a home business through social marketing.  She is an excellent communicator and coach with a knack for inspiring her audience to set and reach big goals.

 

Favorite Episode: Top Tips to Increase Facebook Engagement

 

Related Reading: 5 Inexpensive Ways to Boost Your Facebook Page Likes

Sadly, it was tougher than it should have been to come up with 8 social media podcasts for women hosted by women.  If you found value in this list, please share.  It is imperative for us to support and promote each other as often as possible.

Life is better when we lift each other up.

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30 High Paying Side Hustles for Bloggers and Freelancers

This post contains affiliate links, which means if you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.

I know several bloggers who use freelance writing to supplement their income.  It certainly isn’t passive income and can be labor intensive, but the earnings generated can get you by in lean months.  The exposure received is also beneficial to your brand and business.  Occasionally submitting work to editors helps improve your writing skills as well.  Heaven knows we can all use a little constructive criticism from time to time.

Whether you’re looking for a feather in your cap or some moolah in your pocket, Writer’s Market annual guide is an excellent resource to help you find paying assignments.  I cannot stress enough how important this book is to the freelancer trying to get paid for her work.  Every year, a new addition is published with tips and tutorials on how to submit your work in a professional and efficient manner.  The best part is, the guide reveals who is accepting articles, where to send submissions, how long it takes to get approved, and the pay rate.

Writer’s Market is divided into categories like Child Care and Parental Guidance, Food and Drink, Health and Fitness, Beauty and Salon, Hobby and Craft, Travel and Camping, Business and Finance.  If you want to save yourself hours of legwork, buy the book!  You can pay for an annual subscription of $40 to WritersMarket.com or purchase the book for considerably less online.  I choose to order the physical copy every year.

Take a peek at my 30 high paying side hustles for bloggers and freelancers.  Several sites were found in the book.  I’ve separated the list into categories depending upon your niche.  But first, here’s a helpful video by Maggie Linders for those of you who have little or no experience with this type of writing.

Mommy and Parenting

StorkGuide is the hub for pregnant women and new moms. This site accepts how-to’s, guides, and tips about mothering small children.  You’ll be paid $50 for posts 700 words or more.  Additionally, you’ll have a byline with a link to your website.

Parent.co publishes posts about parenting and life as a mom or dad. Compensation starts at $50 for up to 1,200 words.  There is also a bonus program for social shares that pays between $50-300.

Red Tricycle is geared (no pun intended) toward busy parents who want helpful articles that will inform and entertain them.  Your submission of 800 words gets you a 2-3 sentence bio and a backlink.  When your post reaches 25,000 page views, you earn $50.  They will occasionally take articles you have already published.

Fitness and Health (Physical and Mental)

Whole Life Times prints stories about natural health, alternative healing, green living, and sustainable food.  WLT pays $100-175 for articles 800-1,100 words and $35-150 for shorter posts.

American College of Healthcare Sciences invites experts to submit posts of 600-1,000 words on topics related to holistic health and wellness.  For your effort, you’ll receive $50.  Also, you will gain exposure with a photo, short bio, and a link to your personal blog or business website.

Anxiety Foundation is interested in those who would like to share their experience, knowledge or tips about mental health.  Posts should be unique and a minimum of 550 words.  Expect payment of $50, a biography, and a link to your website.  Nice!

Money Making/Saving and Personal Finance

The Dollar Stretcher is a group of publications providing readers with ways to assist them in saving time and money.  They want articles with practical tips that people can use to help them stretch their dollars.  Your posts should be 500-700 words and will earn $50-70.

Doctor of Credit accepts posts on consumer credit/finance topics including money making opportunities, bank sign up bonuses, and credit sign up promotions.  You can make $50 per post (they suggest 600+ words) including a short bio with no links.  Another option is to write an article for no compensation.  You’ll be allowed a bio and two promotional links to your website or an affiliate program you want to promote.  Excellent!

FundsForWriters is all about earning a living as a writer.  Duh, right?  They want articles with pointers, success stories, and profitable business practices related to freelancing and blogging.  Short and sweet posts of 500-600 words will earn you $50 for original content and $15 for reprints.

“If you are a writer, ask to be paid for your work. If you are asking a writer to appear, pay them.” – Hope Clark, Editor, FundsForWriters 

Hobby and Craft

Knitty accepts patterns and tutorials on, you guessed it, knitting.  Check out the site to find examples of what this publication desires.  Compensation is $120-200 plus a link to your website.

IndieMade needs original posts related to the marketing of creative companies involved in crafts, music, writing, photography, clothing design, and jewelry production.  The site only pays about $25 for a 500-word article, but you can make $60 for a 2 minute, edited video post.

Bead and Button is a bimonthly magazine dedicated to the designs, materials, and techniques needed to make beaded jewelry.  Articles range from 1,000-1,200 words and earn $75-300.

Travel

Cultures and Cuisines is a site dedicated to traveling and food.   Posts can be about exotic locations or places near your home turf.  Pay is a non-negotiable $200 for articles 800-3,000 words.

DesertUSA is a regional publication that focuses on the North American Desert.  Subject matter should emphasize natural history, adventure, and local culture.  Posts range from 1,000-1,500 words with 3-5 photos and earn $50.

Viator Travel Blog publishes travel advice, things to do, and places to go. You must agree to write a batch of 2-5 posts on a particular area or region.  Word counts range from 300-500 and pay is $45 per article.  Not bad!

Great Escape Publishing needs 300-600 word articles for its newsletter, The Right Way to Travel.  The site pays $50-200 each.  Please Note: They only respond to unsolicited articles on an as needed basis.  You may want to send an email first.

Business, Marketing, and Work at Home Mom

Freelance Mom is a blog about the topics close to the working mom’s heart.  Posts should be 900-1,500 words and earn $75-100.  If your article is the most shared that month, you’ll receive a bonus of $150.  That’s a real incentive to assist with the promotion of your article.

Women In Business is a bimonthly magazine covering issues affecting working women.  Topics include business trends, self-improvement, retirement issues, and small business ownership.  Article length should be 500-1,000 words.  They compensate with $100 per 500 words.  Good work if you can get it!

Home Business Magazine covers home office, marketing, sales, technology, networking and everything else related to home-based businesses.  This publication will pay $40-200 for articles 200-1,000 words if they are assignments.  They only offer a byline for unsolicited articles, so it might be a good idea to send a query via email first.

Tech, Website, Computer, and Internet

WPHub focuses on the WordPress development community.  Submission topics range from coding, themes, plugins, and design trends.  Your post should be 800-1,200 words and contain visuals.  Rates offered are $100-200.

A List Apart produces features, articles, and mini-articles on the design and development of web content. Posts should be 500-2,500 words.  Compensation ranges from $50-200.

WorldStart will pay $35 for an 800-word post. They look for articles about Windows, internet and e-mail tips.  Submissions should have at least one image.

HostPresto will pay you to write tutorials about web hosting, web development, and web software.  Articles should be 1,500-3,000 words.  You will earn between $75-150 for your efforts.

Related Reading: Trailblazing Sitcom Writer Talks Sex, Career, & Stars

Christian/Religion

Thriving Family focuses on parenting and marriage from the biblical perspective.  Posts of 50-200 words pay $50 while posts of 450 words receive 25 cents per word or about $110.  That is an outstanding rate.

Tablet is a daily online magazine consisting of Jewish news, ideas, and culture.  You’ll need to negotiate per-post pay as no rates or word minimums are listed on their submission page.  Rumor on the internet is that the site pays $400 for 1,000-1,500 word articles.

Providence publishes posts from 500-1,000 words on topics related to Christian faith, theology, foreign policy, international relations, and political theory.  The website offers $100 per job but pays $500-1,000 for longer essays and features.

Answers In Genesis is an evangelistic, educational ministry that produces a magazine dedicated to a creation-based worldview.  Article lengths vary between 500-2,000 words and pay from $75-400.

General Topics

Listverse is a quirky, funny site that publishes lists.  I know, not a surprise, given the name.  Here’s the premise; you write an unusual, entertaining post of at least ten items composed of one paragraph each.  Submissions should be about 1,800 words, including the introduction.  If accepted, you’ll get $100.

Women on Writing accepts articles related to the craft of writing and publishing.  Articles range anywhere from 1,000 to 3,000 words and earn $50-75.

LoveToKnow offers advice to women on the topics of beauty, health, technology, home and garden, money, lifestyle, and travel.  This gig is freelance, but you would be under contract.  They require at least one year of professional writing experience and offer $25-100 per post.

Well, that’s my complete list of 30 high paying side hustles for bloggers and freelancers.  It is intended for fledgling writers or seasoned authors who need to pad their resume and pay off a few expenses.  If you need additional ideas on how to generate cash, read my post about paying off debt here.

I hope you found the information valuable.  If so, please share it with others so they can get paid what they are worth.  Do you know of other sites that offer fair compensation to writers?  Give us the low down in the comment section below.

Life is better when we lift each other up.