Whether you own a business with a blog, you’re a freelance writer or a traditional blogger, learning to write a shareable blog post quickly is an essential skill that can be quite lucrative. Even if you’ve never written a post before, knowing how to do so can break down barriers and provide opportunities to guest blog on other sites and grow your business.
Do you know how to create a shareable blog post quickly? Your answer obviously depends on what I mean by ‘quickly.‘ After all, the word is a bit vague. Some people can crank out a post or two every day. For others, like me, it’s a slower process affected by time constraints, professional obligations, and family commitments. So, my definition of the word may be substantially different from yours.
Nonetheless, I would argue most writers would love to increase their output and improve the quality of their posts. That is where the word ‘shareable’ comes into play. Will your articles get the love, attention, and engagement they deserve? Will readers clamor to share your content on social media? If you’re uncertain, consider what you can do to compose more shareable content and increase your writing speed.
Ramp Up Your Productivity
Personally, when I need to produce an article quickly, I use a time management method called the Pomodoro Technique. I avoid ALL distractions and work on my post for twenty-five minutes. Then, I take a five-minute break to perform other tasks. I can answer an email, start a load of laundry, etc. After my break, the process begins again. After completing four rounds, I allow myself a more extended break of thirty minutes to relax, eat a meal or exercise.
This technique is amazingly effective, and I suggest using it throughout the entire process of creating your content.
Perhaps you’re saying, “I’ll just write shorter posts. Then I can produce more in less time.” Well, you can do that. However, your site will not please Google if it’s packed with mini posts. Google will respond by pushing you down the rankings. Better to publish articles of at least 600 words. And audiences share longer articles more often anyway.
Create a Catchy Title
I can’t tell you how many times I have read a strange, unclear, or incredibly long post title and ask, “What was this writer thinking?” Of course, I don’t click on the link because I don’t want to waste my time. That may sound harsh, but it’s hard to take bloggers seriously when they don’t understand or adhere to basic rules.
The title should be a clear statement or question
It should be relatively short – six to ten words is usually plenty
Powerful and emotional words like ‘you’ or ‘free’ or ‘easy’ should be incorporated
Numbered posts and how-to articles typically generate more interest
Chose a Relevant Yet Interesting Image
Another important aspect of a shareable blog post is the image your readers see. You don’t have to break the bank to obtain eye-catching pictures for your content. Plenty of free-to-use sites offer professional photos for you to upload to your blog. Here are a few:
For example, this video was free for me to use in this post.
Use Images, Graphs, or Videos Within Your Post
Readers will likely find your content more appealing if it contains a little visual stimulation. Include a relevant photo from the sites I mentioned above or embed an emotional Tweet or instructional video for impact. People share posts that entertain and provide value.
Make the Words Stand Out (In a Good Way)
Most professional bloggers keep their paragraphs short. They would likely tell you to vary the length of your sentences too. Readers have become accustomed to this style of writing because they’re skimmers. They simply love subheaders and bullet points. So use them.
This brings me to another point. I know it sounds boring, but use a large, standard looking font when you blog. People can’t read tiny words on a mobile device and won’t stay on your post, let alone share it. And if at all possible, use black lettering on white background. You might think this is ho-hum, but you’ll look like a pro. And that will result in social media shares.
Include a Call-to-Action At the End
If a reader makes it all the way through your post, you have kept their interest and provided valuable information. It’s the perfect time to ask them to:
1. Leave a comment about your post
2. Join your email list or Facebook group
3. Follow you on social media
4. Share your post
Don’t ask your audience to complete more than one action. Their time is important, and you’ll likely irritate them if you request too much.
Triple Check for Spelling and Grammar Errors
The following paragraphs contain affiliate links. If you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.
Before you publish your content, edit it. Then do it two more times. Go through each paragraph line by line. Does it make the grade? Nothing will ruin the quality of a post like a series of typos. You won’t look professional and neither will your work.
When I began my journey as a blogger, I wanted to hire a proofreader. However, I could not afford one. So, I purchased Grammarly. It is an inexpensive program that edits my posts, Microsoft Word documents, and my emails. I still rely on it to correct my work daily. If you just can’t swing it at this time, ask a trusted friend or family member to review your article.
For Goodness Sake, Include Share Buttons
How can anyone pass along your epic post without share buttons? Don’t make it difficult for your fans to sing your praises. No share buttons translate into little attention or exposure to potential readers or clients. Perish the thought!
Several plugins give writers the ability to place share buttons on their site. After much research, I opted for Social Warfare. This tool has helped my business grow with professional looking buttons that look great on desktop and mobile.