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3 Signs You Are Marketing to the Wrong Audience

marketing to the wrong audience

Digital marketing is an expensive and risky venture for all businesses. Results take time and services do not come free. Due to the heavy upfront costs, many companies are quite hesitant to employ this to their means. Securing referrals and proving your worth in the business can be done. But these strategies take effort. Especially when competition is tough and you are new to the game.

Marketing, both actual and digital, play major roles in the profit drive of any company. Successful marketing campaigns drive greater returns and profits that their upfront costs.

In Singapore, more people are becoming active online, with growing interactions on social media sites. In 2017, more than 95% of internet users had at least one social media account and spent an average of 2.5 hours per day on their accounts. Half of the said users watched online videos daily. Product research and comparison are done online by 42% of Singaporeans before actually making final purchase decisions. These statistics show the huge digital penetration and usage in Singapore.

With the emergence and support of new technologies in online marketing, not all businesses get the same successful outcomes. Many still go through problems that hinder them from getting ideal results. One obstacle to success is marketing to the wrong audience. And this problem takes place almost everywhere.

Knowing your target audience is so important since it helps you implement and direct your marketing plans. For example, a company selling customized cigars had a mistargeted online strategy when they first launched their business. Their ads were directed at cigar users. They eventually found out their customers are composed mainly of the friends and family of cigar users.

How would you know if the effort, time, and money you are spending on marketing are directed at the wrong audience? Here are three signs to watch for to avoid burning your resources.

marketing

#1 Low Visit to Lead Conversion Rates

In online marketing, lead conversion rates are gold. The number of visits to your site is just a number and does not quantify anything if the visits do not convert to sales. Your visitors should become customers when your plan is working. If not, this is a hint that you may be barking up the wrong tree. To correct this, you may want to check how you are marketing your products. Do the customers really get what you are advertising? Or are there hidden details in your ads that confuse or deceive them?

Take, for example, if you advertise free shipping on all orders. Potential customers visit your site only to discover they have to order a minimum amount to get free shipping. This misleading ad can cause bounce rates instead of conversions. Pay attention to your marketing message and make sure your audience really understands what you are telling them.

#2 Low Engagement Rates

Likes, shares, and comments are measures of customer engagement. They provide useful indications of whether your content has successfully reached your audience. If your engagement rates are low, there is a chance that your content is not reaching your target audience. Either they cannot completely relate to your content or your content is totally irrelevant to them.

Related Reading: 8 Essential Social Media Podcasts for Women Who Love Business

 #3 Unsubscriptions Are As High As Subscriptions

After subscribing to your email list, many people may unsubscribe after a day or two. Another bad sign is when they download a free ebook or PDF file from you and then unsubscribe. If you are seeing this trend you may be attracting the wrong audience or not engaging them properly. You can try adding a step-by-step eCourse they can subscribe to and build a relationship with your customers. That way, you have a vantage point in interacting with them.

Success in online marketing does not merely depend on strategies alone; you have to be keen on the ongoings of your site as well. You may not be getting what you are supposed to for the amount you are spending on marketing. Always remember to pay attention to the details of your sales conversions.

 

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How to Write a Shareable Blog Post Quickly

blog post

Whether you own a business with a blog, you’re a freelance writer or a traditional blogger, learning to write a shareable blog post quickly is an essential skill that can be quite lucrative.  Even if you’ve never written a post before, knowing how to do so can break down barriers and provide opportunities to guest blog on other sites and grow your business.

Do you know how to create a shareable blog post quickly?  Your answer obviously depends on what I mean by ‘quickly.  After all, the word is a bit vague. Some people can crank out a post or two every day.  For others, like me, it’s a slower process affected by time constraints, professional obligations, and family commitments.  So, my definition of the word may be substantially different from yours.

Nonetheless, I would argue most writers would love to increase their output and improve the quality of their posts.  That is where the word ‘shareable’ comes into play.  Will your articles get the love, attention, and engagement they deserve? Will readers clamor to share your content on social media?  If you’re uncertain, consider what you can do to compose more shareable content and increase your writing speed.

Ramp Up Your Productivity

Personally, when I need to produce an article quickly, I use a time management method called the Pomodoro Technique.  I avoid ALL distractions and work on my post for twenty-five minutes.  Then, I take a five-minute break to perform other tasks.  I can answer an email, start a load of laundry, etc.  After my break, the process begins again.  After completing four rounds, I allow myself a more extended break of thirty minutes to relax, eat a meal or exercise.

This technique is amazingly effective, and I suggest using it throughout the entire process of creating your content.

Perhaps you’re saying, “I’ll just write shorter posts.  Then I can produce more in less time.”  Well, you can do that.  However, your site will not please Google if it’s packed with mini posts.  Google will respond by pushing you down the rankings.  Better to publish articles of at least 600 words.  And audiences share longer articles more often anyway.

Create a Catchy Title

I can’t tell you how many times I have read a strange, unclear, or incredibly long post title and ask, “What was this writer thinking?”  Of course, I don’t click on the link because I don’t want to waste my time.  That may sound harsh, but it’s hard to take bloggers seriously when they don’t understand or adhere to basic rules.

  1. The title should be a clear statement or question

  2. It should be relatively short – six to ten words is usually plenty

  3. Powerful and emotional words like ‘you’ or ‘free’ or ‘easy’ should be incorporated

  4. Numbered posts and how-to articles typically generate more interest

Chose a Relevant Yet Interesting Image

Another important aspect of a shareable blog post is the image your readers see.  You don’t have to break the bank to obtain eye-catching pictures for your content.  Plenty of free-to-use sites offer professional photos for you to upload to your blog.  Here are a few:

  1. Pexels

  2. Skitterphoto

  3. Gratisography

  4. Pixabay – now offers pictures and short videos

For example, this video was free for me to use in this post.

Use Images, Graphs, or Videos Within Your Post

Readers will likely find your content more appealing if it contains a little visual stimulation.  Include a relevant photo from the sites I mentioned above or embed an emotional Tweet or instructional video for impact.  People share posts that entertain and provide value.

Make the Words Stand Out (In a Good Way)

Most professional bloggers keep their paragraphs short.  They would likely tell you to vary the length of your sentences too.  Readers have become accustomed to this style of writing because they’re skimmers.  They simply love subheaders and bullet points.  So use them.

This brings me to another point.  I know it sounds boring, but use a large, standard looking font when you blog.  People can’t read tiny words on a mobile device and won’t stay on your post, let alone share it.  And if at all possible, use black lettering on white background.  You might think this is ho-hum, but you’ll look like a pro.  And that will result in social media shares.

Include a Call-to-Action At the End

If a reader makes it all the way through your post, you have kept their interest and provided valuable information.  It’s the perfect time to ask them to:

1. Leave a comment about your post

2. Join your email list or Facebook group

3. Follow you on social media

4. Share your post

Don’t ask your audience to complete more than one action.  Their time is important, and you’ll likely irritate them if you request too much.

Triple Check for Spelling and Grammar Errors

The following paragraphs contain affiliate links.  If you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.

Before you publish your content, edit it.  Then do it two more times.  Go through each paragraph line by line.  Does it make the grade?  Nothing will ruin the quality of a post like a series of typos.  You won’t look professional and neither will your work.

When I began my journey as a blogger, I wanted to hire a proofreader.  However, I could not afford one.  So, I purchased Grammarly.  It is an inexpensive program that edits my posts, Microsoft Word documents, and my emails.  I still rely on it to correct my work daily.  If you just can’t swing it at this time, ask a trusted friend or family member to review your article.

For Goodness Sake, Include Share Buttons

How can anyone pass along your epic post without share buttons?  Don’t make it difficult for your fans to sing your praises.  No share buttons translate into little attention or exposure to potential readers or clients.  Perish the thought!

Several plugins give writers the ability to place share buttons on their site.  After much research, I opted for Social Warfare.  This tool has helped my business grow with professional looking buttons that look great on desktop and mobile.

Related Reading: 7 Expert Strategies for Using Share Buttons

So, there you have it; my suggestions on how to write a shareable blog post quickly.  I hope you found them valuable.  If you follow these steps, you’ll be cranking out crazy good content in no time!

And please consider sharing this post. (There’s that call-to-action – ha!)

Remember, life is better when we lift each other up.

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7 Expert Strategies for Using Share Buttons

share buttons

Do you ever get frustrated trying to locate social media share buttons in an article or on a web page that you enjoy?  I know I do.  Then, of course, I quickly give up the search and move on with my day.  Honestly, it’s too bad.  That business or publisher lost out on some free exposure all because there were no readily visible icons on their content.

Believe it or not, though, there is some debate amongst experts as to whether sites should even bother with share buttons.  Some argue that readers rarely use them on desktop and even less frequently on mobile.  It all depends on what type of product or content you produce and whether or not you know how to use share buttons properly.

As a blogger, I can’t imagine marketing my posts without them.  However, we all should learn to utilize sharing icons effectively.  But what are the best practices?  After much research, I discovered 7 expert strategies for using share buttons.

  1. According to Coschedule, the upper left-hand corner of your page is the optimum location for placement.  This is because people scan pages in a pattern starting in the upper left area.  Buttons should appear ‘above the fold’ when someone clicks on your page or post.  Let me explain that; they should be visible immediately without a reader scrolling down first.

  2. As reported in research conducted by Nielsen Norman Group, low numbers offer users negative social proof.  Meaning nominal sharing counts may suggest to readers your content is poor quality or weak.  Some social sharing tools can hide the number of times a post has been shared until a minimum number is reached.  I set my site so the counts aren’t displayed until my posts have been shared at least ten times.

  3. Don’t clutter the screen with too many buttons and overwhelm your viewers.  Many big-name blogs and online magazine like Huffington Post, Business Insider, and Social Media Examiner, for example, offer four to six buttons at most.  And I’m guessing they’ve done their research on this topic!

  4. Share This recommends you display buttons in order of importance to your target audience.  What social channels do your customers prefer?  Do they like Twitter more than LinkedIn?  If so, put them in that order.  And it doesn’t matter if you have an active presence on a particular platform or not.  If your clients like it, give them the opportunity to share your content where they want to!

  5. Use standard buttons instead of custom buttons that match the colors and fonts of your website’s theme.  This can be difficult for some entrepreneurs to accept because they put a great deal of money and time into branding their business.  Then, naturally, they want everything on their site to match.  But if buttons blend in with page design, they will become invisible, and readers won’t see or click them.  As marketing expert Jeff Bullas states, “Use standard buttons that work.”

  6. Consider adding call-to-action text to your icons.  Some social sharing tools allow you to add words to your buttons.  Wordstream suggests you merely ask for what you want.  Saying, “Pin This” or “Share on Twitter” might be a great way of increasing social metrics.  You can try this method and test which strategy works best for your site.

  7. Using a floating share bar makes it easy for readers to click on their favorite icon at any time.  Floating buttons scroll with you down the page while you read.  The folks at Sprout Social believe this is why floating bars have become so popular.  I use them on the left-hand side on desktop and at the bottom of the page on mobile devices.

Related Reading: How to Use Hashtracking & Other Hashtag Lookup Tools

There is an abundance of choices for entrepreneurs regarding the use and placement of social share buttons on their web pages and blog posts.  Hopefully, you will implement a few of the expert tips offered here and grow your business as a result.  What do you think?  Should your share buttons stand out or blend in with your design?  Feel free to comment below.

Life is better when we lift each other up.

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9 Quality Pinterest Group Boards for Motivated Midlifers

midlifers

Midlifers really like Pinterest.  In fact, according to Ignite Social Media, 53% of Pinterest users fall between thirty-five and fifty-four years of age.  What’s more, 80% of all users are women.  So, it’s safe to say female midlifers are big fans of this social media platform.

However, Pinterest isn’t exactly social.  As a user, you will find little opportunity for networking, friending, or chit-chatting in general.  Instead, think of Pinterest as a search engine like Google.  That being said, you can make comments on pins, follow specific people or businesses, and join group boards.  People typically join Pinterest group boards to promote their business products or blogs.  Additionally, you can participate in other types of group boards based on your hobbies and interests.

What Are Pinterest Group Boards

A group board is substantially the same as any other Pinterest board. The only difference is that many people (members) contribute pins to it rather than just one person.  It’s important to note that you can follow a board without becoming a member.

The creator of the board acts as an admin who can add new members or remove members who don’t follow the rules.  The creator is the first person pictured next to the group’s description.  The description explains what topics are covered and usually gives instructions on how to become a member.

How Can I Find Pinterest Group Boards?

Before I give you my list of group boards for midlifers, let me explain how to find other group boards that pique your interest.  There are a few methods of discovering relevant boards.

  • First, you can go to the Pinterest website and type in a word or phrase you want to search.  People and boards with names containing your searched word or phrase will appear.

  • Second, look at your competitors’ boards to see which group boards they belong to and contribute to frequently.

  • Third, check out your analytics if you have a Pinterest business account.  Look at ‘People You Reach,’ then ‘Interests,’ then ‘Your Followers.’

  • Fourth, search Pin Groupie to find groups and learn vital statistics about each one.  This is my favorite method.  You can search by category, word, phrase, or description.  And it’s free to use.  Woohoo!

Here is a short YouTube video to help you learn to use Pin Groupie:

 

My Favorite Pinterest Group Boards

Happiness at Midlife is the group to check out if you need a mood boost.  Inspirational quotes and topics like romance and mental health are frequently covered.

Skin Care for Women over 40 is a large group dedicated to providing tips, products, and articles to midlifers seeking health and beauty advice.  This active board offers an abundance of DIY recipes for self-care.

Boulevard of Midlife Bloggers is a collection of posts by women who are professional and hobby bloggers over the age of forty-five. The group allows up to two pins submitted each day per member.

Mid Life Stride allows members to pin up to two items a day and asks, like most groups, for reciprocation.  Topics like goals, fashion, health, and empty nest are preferred.

Forty Plus Bloggers Supporting Each Other permits up to three pins per day to be submitted by members. Pins must be of articles and not items or services for sale.  To become a member, you must be a writer who is forty plus and willing to share other members’ content.

Midlife Ladies is brought to you by Kimberly at Fifty Jewels.  This group is comprised of about fifty women who contribute all types of content.  That is, as long as they are of interest to women who follow the group.

Food and Recipes for Over 50s is, of course, a group for pinners focused on preparing and eating food designed to appeal to the fifty plus crowd. Consider joining if you have recipes to contribute or you just need to prepare a tasty meal for dinner.

Interesting Reading: The Other F Word Director Shines a Spotlight on Midlife

Midlife Inspiration is comprised of a small yet mighty group of women focused on embracing and enjoying life after forty.  Pins on this board offer tips on everything from health to love to career.

Vintage Hippies 50+ is Pinterest’s virtual time machine.  Travel back to the sixties and seventies if you’re feeling a bit nostalgic.  Pins are meant to promote vintage hippie culture and lifestyle.

Well, there’s my list of quality Pinterest boards for motivated midlifers.  What do you think of my choices?  Did I leave out your favorite?  Let me know in the comment section below.

Remember, life is better when we lift each other up.

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How to Identify Premium Guest Blogging Opportunities

how to identify premium guest blogging opportunities

I think you’ll agree that guest posting for business is one of the most challenging marketing strategies for entrepreneurs to master.  If you’re considering entering the world of guest blogging, you probably have trepidations and questions.

How do I start?  Is it worth the effort?  How can I identify the best guest blogging opportunities?

These are all excellent questions.  Smart and successful business professionals are constantly touting the benefits of writing for other quality companies to boost online exposure.  But choosing the sites to submit content to can be tricky.

In this post, I’ll give you the low-down on what guest blogging is and how you give yourself a leg up from the start.  Guest blogging is, essentially, the process of writing a post for someone else in exchange for publicity and a link (backlink) to your website.

Backlinks have, in the past, been a great method of building an online presence.  However, Google no longer likes guest posts whose sole purpose is to rack up links.  Guest articles need to be relevant and not stuffed with links to the same site over and over.  If your posts get too spammy, your site AND the site hosting your article could be penalized and appear further down the list of a Google search.  Not good!  So, the moral of the story is to keep it relevant.

Know Who You’re Trying to Reach

First and foremost, understand your target audience.  Who do you want to reach?  What are the demographics of your ideal client?  Once you have identified your niche, only write for sites with the readers in that specific group.  You can often find a site’s audience and customer demographics in their media kit.

At this point, it’s time to brainstorm and do a Google search.  Think of all the companies, blogs, and online magazines that have a similar target market to that of your business.  Ask friends and family to think up a few names as well.  You can also search the terms ‘guest post’ or ‘write for us’ or ‘submit your content’ and similar phrases.

Check out your competition.  Do they have an ‘as featured in’ or ‘as seen in’ section?  If so, voila!  You can also perform a reverse image search on Google of each competitor’s profile picture.  To accomplish this, right click on their headshot.  A menu will appear with the option to search Google for this image.  Now you know who they have guest posted for and who you should pursue.  Sneaky, huh?

Know the Important Numbers

Most blogging experts recommend you only consider writing for sites with a domain authority (D/A) higher than yours.  Some pros, like Brandon Gaille, suggest you should not guest post for anyone with a D/A lower than thirty.  Domain authority refers to a search engine ranking score based on a site’s links, age, popularity, and more.  All URLs are ranked from one to one hundred; the higher the number, the better.  Popular websites like Huffington Post have a score of ninety-eight while new sites will have a score of one.

You should also steer clear of businesses with a spam score of five or greater.  Writing for blogs with a high spam score will likely hurt your site’s performance on Google.  Both these metrics can be found on Moz Open Site Explorer.  You can research up to three sites per day on Moz before you will be required to open a free or paid account with them.  Simply type in a company’s URL, and you will get their D/A.  Their spam score can be found directly under the D/A.

Know What You Will Get in Return

You should get something beneficial in return for your hard work.  After all, there is no monetary compensation for guest posting.  Most business owners like you are looking for publicity and exposure to the hosting site’s audience.  But, will you get it?

Just because a large or popular company wants you to write an article for them does NOT mean you should.  Do they offer you a link to your site?  Do they give you a bio before or after the post?  How many words do they allow in your bio?  Do they link to any of your social media accounts?  How many words do they require per post?

You don’t want to put the time and effort into a fabulous post only to hear crickets after it’s published by someone else.  And the fact is, you’re not going to get much love if readers don’t have access to your bio, headshot, and link.  This is the truth even when you guest blog for a large magazine.  Although, with a popular site like Huffington Post, you may get some credit for being able to say you are a ‘Huff Post Contributor.’

Track the Stats

If you’re serious about expanding your guest blogging opportunities, I suggest you make a spreadsheet of potential websites with the following information:

Name and web address – the name and URL of each site

Same target market (as you) – this can be found in their media kit

Contact name and email – usually found under ‘contact us’ or ‘write for us’ sections

Domain authority –  the number is provided by Moz Open Site Explorer

Spam Score – the number is provided by Moz Open Site Explorer

Offers byline/bio – the answer is no or the number of words allowed in your bio

Offers headshot – yes or no

Offers link – the number of backlinks you receive in your post or bio

Offers Social Media Links – the number of your social media accounts linked to your bio

Words per post – sites may provide this in their ‘write for us’ section

By filling out the columns, you will be able to narrow down your top candidates.  Some will stand out as the real front-runners.  Go after them first.  Putting in a little work up front could pay substantial dividends later and keep you from wasting hours every month on a flawed marketing campaign.

What I Decided to Offer

After completing my own research on guest blogging opportunities, I concluded there weren’t enough sites ‘compensating’ writers for their content in a meaningful way.  I was shocked at how many big blogs and magazines gave guests almost nothing in return for their work.  Further, I was more surprised at the number business owners who were willing to give their work away for almost nothing.

In response, I decided to accept relevant guest posts on my site here.  I have been asked to do this repeatedly in the past, but now I feel it’s the right time to open my blog to submissions.  I am offering writers a forum to showcase their expertise and help my readers, businesswomen over forty, create thriving companies that improve our world.

I hope you found this post informative and encouraging.  Do you have any advice for uncovering quality guest blogging opportunities?  If so, tell us about it in the comment section below.

Life is better when we lift each other up.

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Chrometophobia; How the Fear of Spending is Hurting Your Business

chrometophobia-fear-of-spending-hurting-your-business

Starting a business is not for the faint of heart.  The reality of inconsistent sales and paychecks should scare the hell out of anyone with a brain.  Yet, according to the most recent U.S. Census data, over 450,000 Americans dive headlong into the dark, unpredictable waters of entrepreneurship annually.  About half of them sink within four years.  Why?  It is almost always due to a lack of planning or funding or both.  A thorough business plan will adequately address the former, but the latter is not as easily overcome.

Financing a successful startup consists not only of your access to money but your psychological relationship with it.  Do you hoard cash or spend it too freely?  Are you willing to or capable of investing extra capital when it is needed?  Do you suffer from a slight case of chrometophobia; the fear of spending or managing money?  If so, it could cause your endeavor to go under or keep it treading water.  You could be setting yourself up to fail by:

  • Limiting your exposure on social media channels without an advertising budget

  • Not spending money on the development of new products or services to sell

  • Not learning or improving skills through courses or coaching

  • Appearing unprofessional with low-end branding, photos or website

  • Not investing in software and programs to eliminate unnecessary tasks

Let’s face it.  Our financial situations cause many of us a substantial amount of stress and anxiety each month.  The pressures that come with handling money affect our personal and business decisions every day.  Saying you can’t afford ‘x’ for your business while planning a vacation or trekking to Starbucks every day is nonsensical.  Yet, we can all make strange choices like these and then have the audacity to justify them.  Are you guilty of this?  I know I am from time to time.

 

Making a mental shift is scary and often necessary to grow your startup and prosper.  But what if you’re not in a position that will allow you to change your financial strategy immediately?  If you can’t actually afford to increase the support of your fledgling business, then maybe it needs to become or remain a side hustle.  There is no shame in that.  That is a decision only you can make after a bit of soul-searching.

Related Reading: Overworked and Underpaid? 9 Free Apps to the Rescue

However, if you want to succeed and prosper, you’ll need to find a way to overcome your chrometophobia and make some room in your budget for your dream, your baby, your business.  Is it time to make some fiscal changes and a commitment to yourself?

Personally, I need to increase my advertising budget. I have understood this fact for a while but have resisted the change until now.  The decision means something in my private spending will have to be cut.  So be it.  My business is worth the sacrifice and I am ready to flourish.

What are you willing to give up in your personal life to succeed professionally?  Tell me about it in the comment section.  If you know a business owner who is struggling with this issue, please share this post with them on social media.  Life is better when we lift each other up.

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Attack of the Algorithms! 10 Expert Tips to Keep Your Business Safe

This post contains affiliate links, which means if you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.

Recently, I was enjoying a couple of top-notch business podcasts (Social Media Marketing and The Science of Social Media) and heard some similar and alarming news from both about algorithms.  But first, let me explain the word algorithm. In this case, it is the set of rules that define usage set by each platform.

As I listened, I learned that Facebook, Twitter, and others are punishing you for submitting unpopular content.  If you post something that’s a dud, your next submission will have less reach.  Okay, maybe this isn’t news to you, but there’s more.  The social media gods are going to also penalize you for duplicate content if they aren’t already.  That’s right.  It’s coming.  If you put blood, sweat, and tears into a post, you will be punished for scheduling it again and again on the same platform.  Yikes!

These changes, of course, are in an attempt to clean up the end user’s experience.  Facebook and the others don’t want spam, fake news, or low-quality content on their sites.  While I appreciate the intent as a reader, I hate the consequences as a business owner.  It means online marketers are in for more work and less reward.   “What can be done to save us?” you cry.  Lucky for us, the experts had 10 tips to keep our businesses safe.

      1.  Delete posts on social media after an hour or two if they get zero engagement.  You can resubmit at a different time with different wording or a new image.  Eventually, though, this tactic may not work because the algorithms could identify duplicate content by your post’s URL alone.

      2. When your post is earning likes, shares, retweets, etc., consider paying a few dollars to promote it.  Use whatever marketing budget you have to grow your reach, even if it’s just a few dollars per week.  Yeah, you knew it was ultimately about the money.

      3. Write more posts.  Sigh.  If you’re going to be ignored by social media after you submit new content, create more often.  The interesting outcome here could be the decline of evergreen content.  As a result, you could write articles about time-sensitive topics more often. It’s something to consider.

      4. According to the experts at the MeetEdgar blog, Facebook reactions (love, haha, wow, sad, and angry) are given more value than a mere ‘like.’  So, it’s imperative to use images and titles that evoke emotion.  People who are scrolling through their feeds will often choose to react without even clicking on your content itself. 

      5. Use video.  Facebook has already declared that it’s pushing its live video to the top of the feed.  This is not surprising because when your posts are clicked on, the reader will be sent away from Facebook to your site.   Mark Zuckerberg and Sheryl Sandberg don’t want that!  Use video several times per week.  Michael Stelzner, CEO and Founder of Social Media Examiner humorously says, “Facebook is like the Hotel California.  You can check out, but you can never leave,”

      6. Send your friends and family a message and request they like, react to, and share your newly submitted content immediately.  Facebook seems to treat quick interaction as a sign of quality content.

      7. Get your email list going. You can send your latest post through email assuring that your audience will see the content being hidden or lost by social media.  I signed up for ConvetKit because of its unique automation features and because it was designed for professional bloggers.  Although, I know of several types of businesses that also use it successfully.

      8.  Have more social media accounts.  Again, sigh.  I don’t want more platforms to manage, but if I get less reach with each of the five I have, then I have no choice.  YouTube and Periscope might be good options if you’re not already using them because they’re video platforms.  Don’t forget about Stumbleupon and Reddit.  They may be smaller than the major players, but they still have considerable reach.

      9. Use your analytics to learn what types of material, topics, words, and phrases resonate with your audience.  Dive deep into your insights and study what works for your ideal clients and readers.  Analytics are a feature of almost all social media platforms and Google.  Lather, rinse, repeat.

      10. Become a member of as many groups as you can manage to gain exposure. These could include Facebook, LinkedIn, or Pinterest groups.  Another option is to participate in Twitter chats.  Thirdly, find Tailwind tribes to join.  Tailwind is a great scheduling tool for Pinterest and Instagram.  Tribes are essentially groups of pinners who agree to pin each other’s content frequently.

    Related Reading: The Best Tailwind Tribes to Join for Successful Women in Business

    I sincerely hope you found these expert tips for handling the new algorithms beneficial in planning a successful marketing strategy.  I know I did.  Please consider sharing this post, so fellow business owners can learn the facts and get the growth and prosperity they deserve.

    Life is better when we lift each other up.