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Midlifers and Boomers; 20+ Best Facebook Pages for You

midlifers and boomers; 25+ best Facebook pages for you

On the heels of my first post in a series of resources for Midlifers and Boomers, I’ve composed a list of targeted Facebook pages for the woman over forty.  They range from well-known, popular pages to obscure, smaller ones. As long as each is useful or entertaining, that’s all that matters.

The topics covered vary widely as well.  From pressing health matters to funny memes, you’ll get a little bit of everything with this list.  Consider it a Facebook buffet.  Are you ready to eat up?

 

Humor and Inspiration

  • Rocking Over 40 encourages you to be bold and own your age while striving for personal and professional success.  Very empowering messages found here!

  • Amazing Women 50 and Better is a blend of positivity and humor.  Stop by when you need a little ‘pick-me-up.’

  • Purple Clover has a sarcastic and clever vibe.  I simply couldn’t leave this popular page off the list.

  • Midlife Mayhem is interactive and entertaining.  Join in and answer questions or laugh at pictures and memes.

  • Life Starts After 50 inspires and helps you feel better about getting older with themed days like ‘motivation Monday’ and ‘feel good Friday.’

  • Aging Abundantly shares uplifting cultural stories and thought-provoking ideas about midlife and beyond.

  • Sad But True Life of a Middle Aged Woman is, you guessed it, funny with a dash of unfiltered attitude for flavor.

  • Women After 50 boasts well over one million followers for two reasons; it is witty and covers all the topics close to our hearts.

Parenting, Grandparenting, and Family Life

  • Grown and Flown gives parenting advice and support to those with older teens and young adults.  An empty nest doesn’t mean your worries stop.

  • The Midlife Mamas shares the most interesting family-oriented posts on the web.  I can quickly get sucked into the feed on this page if I’m not careful.

  • Daily Caring gives practical tips and advice to those caring for a parent, spouse or sibling.  Such a good resource!

  • Fabulous Grandma is the page you follow the second you find out you’re gonna have a grandchild.  This is THE feel-good place for grandmothers!

Travel and Leisure

  • My Itchy Travel Feet is for boomers who have wanderlust and long to find inspiration through adventures.

  • Mid-life Cruising! shares the experiences of a couple as they live their lives sailing the Caribbean.  Bon voyage!

  • AARP Travel Center is a partnership between AARP and Expedia that offers member discounts on travel to locales all over the world.

Money, Business, and Career

  • iRelaunch educates and supports professionals attempting to return to work after a career break.

  • Boomer Benefits empowers those new to Medicare and unsure of what it covers.  Use it as a resource to compare benefits and prices.

  • Life Wise Lady is my page (not so subtle #humblebrag).  I help women over forty create and grow successful businesses of their own.

Related reading: 25 Fantastic Facebook GROUPS for Midlifers and Boomers

Health, Wellness, and Food

This is a mere sampling of the many wonderful Facebook pages dedicated to midlifers and boomers.  You can find hundreds, if not thousands, of others to follow.  As a matter of fact, if you would like to share your favorites, mention them in the comments section below.

Life is better when we lift each other up.

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25 Fantastic Facebook Groups for Midlifers and Boomers

Fantastic Facebook Groups for Midlifers and Boomers

To whom do you turn for support and resources as a woman over forty?  Do you confide in family members, neighbors, co-workers, or high school friends? Perhaps the answer is no one.

As midlifers, we experience daily challenges particular to our situations and ages. The sandwich generation, as we are sometimes called, is pulled in multiple directions as we caretake our parents and children, our jobs and romances, our changing bodies and plummeting hormones.  We yearn for emotional support and comradery to maintain a sense of balance and clarity.

Thankfully, with the rise of social media, we no longer rely on proximity to establish connections to people with whom we can relate.  Facebook groups is a prime example of a tool that can help us find quality connections.  According to Pew Research Center, only eighteen percent of Facebook users are women ages forty-five to sixty-four.  However, there is no shortage of groups dedicated to midlifers and boomers.  In fact, the task of narrowing down hundreds or thousands of social groups is daunting.

But fear not my friend.  I have narrowed the choices by eliminating groups of less than two hundred people and those that allow men to join.  Sorry, fellas!  My list of 25 fantastic Facebook groups for midlifers and boomers is for women only.  Of course, the exceptions are groups created for singles and finding romance.

 Update: I have added a few groups to this post and started my own FB group.  It is a community of businesswomen and bloggers over forty who want to share their wisdom, products, and services with each other.  Join Life Wise Lady!

Support of All Sort

  • The Latte Lounge (Top Tips 4 Women Over 40!) This “virtual coffee shop for all women over 40, 50, and BEYOND” is a delightful forum to contribute interesting articles, health recommendations, advice, and news.  It was formerly called Top Tips 4 Women Over 40. 

  • Over 40, Fearless & Free (Women’s Group) is a safe place to share inspiring books, tips, and delicious recipes.  There is a maximum of six posts per day to keep down the number of notifications you receive.

  • Fab Women Over 50 is where to go to chat about issues important to you at this stage of life.  It’s an active community of positive, like-minded women who encourage and engage each other frequently.

  • 40+ Women Divorce Support Group is dedicated to helping those who are separated, divorced, or widowed.  You may ask questions or offer guidance to make the most out of one of life’s most stressful situations.

  • Rocking Midlife – Join the crowd and connect with fantastic ladies from around the world.  You can indulge in humorous videos and memes or seek comfort and counsel.

  • Women Over 50 ROCK was established to empower women with themed days like ‘Monday Motivation’ and ‘Tuesday Tips.’ While the group is mainly one of support, you are allowed to promote your Facebook page or a product/service on Fridays.

  • Forever Fierce: The Midlife Revolution – The name says it all.  This collaborative community was founded to “shift the perception of women at midlife and beyond.”  Although this group emphasizes style and fashion, various topics are welcome for discussion.

  • My Side of 50 covers issues like health, retirement, food, fashion, travel, grandchildren, and aging parents.  It’s a one stop shop for midlifers and boomers who want to establish virtual friendships.

  • The Flock (of TheMuttonClub.com) – Meet, chat up, and laugh with feisty, outspoken ladies here.  Topics vary and there are no holds barred.  You may also promote your business page on Fridays.

 

Parenting

  • Midlife Moms is for women who have babies or toddlers a little later than most.  I am not a member, but I imagine the talk and advice revolve largely around parenting small children and the struggles of midlife motherhood.

  • Having Babies Over 40 (Women Only) – If you are planning to get pregnant or are pregnant or recently gave birth, then you will be welcome here.  It’s a supportive, friendly crowd of “kindred spirits ready to welcome you.”

  • Moms with College Kids – When the hatchlings fly off, you may need tips on how to handle this transition or how to accept your empty nest.  Members also discuss college admissions, internships, and surviving ‘adult children.’

 

Health, Fitness, and Wellness

  • Day Off Diet Support for Women Over 50 assists midlifers in their struggle with weight loss.  Everyone benefits from the tips, strategies, stories, and recipes shared amongst members.

  • Peri / Menopause Support Group gives direction to those in the beginning stages of menopause or those who have been experiencing this transition for years.

  • ForeverHer – This group focuses on wellness and exercise trends for ladies who are thirty-five plus.  Members offer tips, encouragement, and reviews to inspire you to stay fabulously fit.

 

Relationships, Dating, and Romance

  • The Original- Over 40 Single Mingle is a “make friends and see what happens” kind of crowd.  You are encouraged to share pictures, discuss events, and arrange meetups.

  • For Over 50 Senior Singles Dating is similar to the group above.  However, the admins strictly forbid anyone under fifty from joining.

  • World Wide Senior Dating and Romance – Don’t let the name of this club discourage you from joining if you are a midlifer.  Singles forty and up are accepted if they have a Facebook profile with a picture of themselves.

 

Style, Beauty, and Fashion

  • Beauty Q&A..Insider Tips – This is a U.K. only group for women to share, ask about, and learn beauty tips.  They frequently discuss trends and which products and services they prefer and why.

  • Ageism is Never in Style – Don’t you just love the name?  The group was created for women who feel ignored by the fashion industry simply because of their ages.  Feel free to contribute style tips, blog posts, and inspiring stories.

  • Mamas Over 40 Who Love Makeup, Fitness and Fashion! –  This bunch of gals is, of course, into chatting about style, clothes, makeup, and fitness.  They share the latest trends and discuss releases and give reviews.

  • Style Your Way to Success Over Fifty was created by a midlife image stylist. Interact with this empowering tribe by giving advice, asking questions, or posting pictures of your confidence boosting outfits.

  • Silver Foxy is all about women (and the occasional man) who want to maintain natural, silver hair.  Contribute tutorials, tips, videos, and pictures of yourself and your lovely locks.

Related Reading – Midlife Reinvention; Is it Time for a Professional Pivot?

For Writers and Business Owners

 

I sincerely hope you discovered a few groups that piqued your interest on this list. After all, we need to vent and share our successes and frustrations occasionally. Do you remember the intro to the show Cheers?  “Sometimes you want to go where everybody knows your name.”  My apologies if that song gets stuck in your head for a while.

Do you belong to any fantastic Facebook groups for midlifers and boomers?  If so, don’t keep it a secret.  Please share the names so we can all join.

Life is better when we lift each other up.

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5 Inexpensive Ways to Boost Your Facebook Page Likes

Facebook-page-likes

This post contains affiliate links, which means if you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.

I wish there were easy answers in business.  It would be lovely if we could figure out the perfect formula or crack the code or get the recipe to the ‘secret sauce’ of entrepreneurship.  It would make life a lot easier and save a tremendous amount of time.  We all want shortcuts and we want them now.  As a matter of fact, where is that $50,000 per month paycheck and half a million Facebook followers I was promised by every online marketing guru on the internet?  After all, I have been blogging for seven months now.  Shouldn’t I be a millionaire already?

Unrealistic expectations and algorithm changes are stressing most of us to the point we will spend ridiculous sums of money on courses or gimmicks to reach unattainable social media goals.  The truth is, you should not compare yourself to people who started their Facebook business pages several years ago.  The landscape was different.  You now have to work twice as hard to get half the fans.  I admit I’ve been frustrated too.   So much so, that I doggedly investigated a few new tactics of my own that I would like to share with you.  Let’s go over these 5 inexpensive ways to boost your Facebook page likes.

1. Share Popular Videos or Produce Your Own

I know this is not news, but it bears repeating.  FB loves it when you produce your own live video or share someone else’s.  You will probably increase engagement, reach, and Facebook pages likes implementing this strategy.  It can be intimidating and time-consuming to put yourself on camera, so if you feel overly nervous, simply post interesting or humorous videos from popular FB accounts.  Make sure you only promote content that will resonate with your audience.  I recently shared this inspiring video with my niche audience of women over forty.  It resulted in a nice boost for my account with little effort from me.

2. Create Quotes Posts

I noticed a significant jump in my likes and engagement when I started using quote posts on all my social media platforms.  I create them in Canva and use their ‘magic resize’ tool to change the dimensions to fit the image requirements for each social media platform.  As a result, I am able to share the same quote post on FB, Twitter, Pinterest, and Linkedin.  Canva can also be used to create infographics and memes.

I upload these posts to my scheduling tools Tailwind (for Pinterest and Instagram) and MeetEdgar (for Facebook, Twitter, and LinkedIn) to maximize my reach.   When existing fans share my quotes, I get the page exposure I need to gain coveted Facebook page likes and followers on my other social media accounts.

3. Install a Facebook Page Plugin

If you have a WordPress website, you can choose from several different plugins that will embed your Facebook page within your sidebar.  Some plugins are free while others are not.  All are relatively inexpensive options though. The Page Plugin is readily available and easy to install.  This short video will guide you through the process.

4. Do Interviews With Podcasters

Being a guest on a podcast might prove less stressful than producing a Facebook Live or YouTube video because you won’t need to appear on camera or create a script.  When the episode is released, you’ll likely get a link to your site or your FB page and often both.  I have been interviewed by several podcasters and find the process gets easier each time.  The host is usually more than happy to mention your FB page at the end of the interview.

Don’t wait for an invitation from a podcaster.  Be proactive here.  Find your niche on iTunes charts and start researching.  If you are a beginner, you’ll need to start with newer podcasters who are more likely to interview someone with less experience as a guest.  I recently signed up for weekly emails from PodcastGuests.  This company matches potential guests with hosts who need interviews.  The best part, it is a free service for guests.  I’ve already completed one interview and have another scheduled next week.

5. Ask for Facebook Page Likes at the End of Emails

If you haven’t already created your business email list, you should.  After I signed up with ConvertKit, my list took off.  Getting your new products, services or blog posts in front of your clients and readers is imperative to the growth of your site and Facebook page.

After someone signs up for your weekly emails or newsletter, your welcome email should end with a call to action asking them to follow you on Facebook.  Do not request likes on all your social media channels.  Pick one and go with it.  If you want to see how I’ve done this, you’ll have to sign up to receive my weekly post!  I am so subtle, right?

If you want 10 additional FB tips from the experts, click here.

I hope you found a few cost-effective strategies to boost your Facebook page likes.  What tactics do you use to grow your followers?  Let me know in the comment section below.  As always, if you found value in my post, please share it with other business owners and bloggers.

Life is better when we lift each other up.

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Attack of the Algorithms! 10 Expert Tips to Keep Your Business Safe

This post contains affiliate links, which means if you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.

Recently, I was enjoying a couple of top-notch business podcasts (Social Media Marketing and The Science of Social Media) and heard some similar and alarming news from both about algorithms.  But first, let me explain the word algorithm. In this case, it is the set of rules that define usage set by each platform.

As I listened, I learned that Facebook, Twitter, and others are punishing you for submitting unpopular content.  If you post something that’s a dud, your next submission will have less reach.  Okay, maybe this isn’t news to you, but there’s more.  The social media gods are going to also penalize you for duplicate content if they aren’t already.  That’s right.  It’s coming.  If you put blood, sweat, and tears into a post, you will be punished for scheduling it again and again on the same platform.  Yikes!

These changes, of course, are in an attempt to clean up the end user’s experience.  Facebook and the others don’t want spam, fake news, or low-quality content on their sites.  While I appreciate the intent as a reader, I hate the consequences as a business owner.  It means online marketers are in for more work and less reward.   “What can be done to save us?” you cry.  Lucky for us, the experts had 10 tips to keep our businesses safe.

      1.  Delete posts on social media after an hour or two if they get zero engagement.  You can resubmit at a different time with different wording or a new image.  Eventually, though, this tactic may not work because the algorithms could identify duplicate content by your post’s URL alone.

      2. When your post is earning likes, shares, retweets, etc., consider paying a few dollars to promote it.  Use whatever marketing budget you have to grow your reach, even if it’s just a few dollars per week.  Yeah, you knew it was ultimately about the money.

      3. Write more posts.  Sigh.  If you’re going to be ignored by social media after you submit new content, create more often.  The interesting outcome here could be the decline of evergreen content.  As a result, you could write articles about time-sensitive topics more often. It’s something to consider.

      4. According to the experts at the MeetEdgar blog, Facebook reactions (love, haha, wow, sad, and angry) are given more value than a mere ‘like.’  So, it’s imperative to use images and titles that evoke emotion.  People who are scrolling through their feeds will often choose to react without even clicking on your content itself. 

      5. Use video.  Facebook has already declared that it’s pushing its live video to the top of the feed.  This is not surprising because when your posts are clicked on, the reader will be sent away from Facebook to your site.   Mark Zuckerberg and Sheryl Sandberg don’t want that!  Use video several times per week.  Michael Stelzner, CEO and Founder of Social Media Examiner humorously says, “Facebook is like the Hotel California.  You can check out, but you can never leave,”

      6. Send your friends and family a message and request they like, react to, and share your newly submitted content immediately.  Facebook seems to treat quick interaction as a sign of quality content.

      7. Get your email list going. You can send your latest post through email assuring that your audience will see the content being hidden or lost by social media.  I signed up for ConvetKit because of its unique automation features and because it was designed for professional bloggers.  Although, I know of several types of businesses that also use it successfully.

      8.  Have more social media accounts.  Again, sigh.  I don’t want more platforms to manage, but if I get less reach with each of the five I have, then I have no choice.  YouTube and Periscope might be good options if you’re not already using them because they’re video platforms.  Don’t forget about Stumbleupon and Reddit.  They may be smaller than the major players, but they still have considerable reach.

      9. Use your analytics to learn what types of material, topics, words, and phrases resonate with your audience.  Dive deep into your insights and study what works for your ideal clients and readers.  Analytics are a feature of almost all social media platforms and Google.  Lather, rinse, repeat.

      10. Become a member of as many groups as you can manage to gain exposure. These could include Facebook, LinkedIn, or Pinterest groups.  Another option is to participate in Twitter chats.  Thirdly, find Tailwind tribes to join.  Tailwind is a great scheduling tool for Pinterest and Instagram.  Tribes are essentially groups of pinners who agree to pin each other’s content frequently.

    Related Reading: The Best Tailwind Tribes to Join for Successful Women in Business

    I sincerely hope you found these expert tips for handling the new algorithms beneficial in planning a successful marketing strategy.  I know I did.  Please consider sharing this post, so fellow business owners can learn the facts and get the growth and prosperity they deserve.

    Life is better when we lift each other up.