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11 Powerful Podcasts for You; the Businesswoman Over 40

businesswoman over 40

As I have said many times before, I love podcasts.  I listen to all sorts too. Whether it’s a show dedicated to solving real crime mysteries or one intended to expand my knowledge on an exciting topic, I’m an avid listener.  But my favorite shows are about creating and growing successful businesses.  So, in my quest to add quality shows to my audio library, I thought I’d make a list of the most potent podcasts for you; the businesswoman over 40.

#1 About That with Marga Ortigas – This show is about professional and personal transitions at midlife and beyond. Guests discuss how they have successfully navigated life’s changes.

Favorite episode: Breaking Ground with mental health professional, Darby Latshaw

 

#2 Your Next Avenue with Richard Eisenberg – This inspiring new podcast focuses on the work and careers of people fifty and over.  The show is hosted by the Senior Web Editor of Next Avenue, one of my favorite media websites.

Favorite episode: Finding Meaningful Work with author Shawn Askinosie

 

#3 AgeWYZ with Jana Panarites – This weekly broadcast deals with the emotional topic of caregiving and provides resources to those struggling to balance work life and the duties of caring for an aging family member.  It’s perfect for the businesswoman over 40 who is tending to the needs of elderly parents.

Favorite episode: The Legacy with caretaker Maggie McClane

 

#4 The Second Act with Benita Adams – This one isn’t actually a podcast.  You can listen to Benita’s radio show or watch her on TV or catch episodes on YouTube.  Either way, you’ll be entertained by her stories and interviews with reinvention experts.  Check out Benita’s show in this video: What Would I Tell My Younger Self?

#5 Feisty Side of Fifty with Mary Eileen Williams – Mary dedicates her show to boomers and gen Xers who embrace positive change in all aspects of life and look forward to the years ahead.  It’s a real ‘life is just beginning’ type of podcast.

Favorite episode: Interview with Betsy Werley of Encore.org.  This show is especially poignant for the businesswoman over 40.

 

#6 Women in the Middle with Suzy Rosenstein – The host, Suzy, is a Master Certified Life and Weight Coach who’s areas of expertise are midlife and transitions.  Her podcast encourages “frustrated women to get excited about their lives again.”

Favorite Episode: Why You’re Miserable at Work and How to Change It

 

#7 Second Act Stories with Andy Levine – In each new show, (offered every other week) inspiring people recount their experiences of making a significant career change in pursuit of a rewarding professional life.

Favorite episode: Ready for Some Expert Advice? with author Marci Aloboher

 

#8 Forever Fierce with Catherine Grace O’Connell – Each week Catherine is joined by a co-host to discuss a wide range of topics that midlife women find quite interesting. The show can be heard live Tuesdays at 2 PM EST on LA Talk Radio or downloaded from iTunes or Stitcher.

Favorite episode: Interview with the woman who stood up to Tony Robbins on the #metoo issue: Nanine McCool

 

#9 Experience 50 with Mary Rogers – Mary is on the same mission as me; helping midlife women succeed in business.  So, I naturally gravitated toward her show.  If that’s the type of help you need, have a listen.

Favorite episode: Rebranding Midlife Women with Juju Hook

Related Reading: 25+ Terrific Gen Xer, Midlifer, and Boomer Blog to Love

#10 Advice to My Younger Me with Sara Holtz – I love the concept of this ‘pay it forward’ show. Older, wiser, more experienced guests discuss strategies to help younger women achieve career success.  This podcast is all about the things you wish you had known as a professional in your 20s and 30s.

Favorite episode: How to Have a Good Day with Caroline Webb

 

#11 Women Killing It with Sally Hubbard –  Sally is an investigative journalist who has created an inspirational broadcast that celebrates and features rockstar businesswomen.  They share what has worked in their careers and what pitfalls to avoid to thrive in any job.

Favorite episode: How to be Confident with Regina Huber

I hope I piqued your interest with a few of these podcasts for the businesswoman over 40.  Let them motivate you to reach for the stars in your quest for success.  If you have any suggestions for new podcasts we should listen to, please leave a comment below.  And, as I always say…

Life is better when we lift each other up.

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3 Signs You Are Marketing to the Wrong Audience

marketing to the wrong audience

Digital marketing is an expensive and risky venture for all businesses. Results take time and services do not come free. Due to the heavy upfront costs, many companies are quite hesitant to employ this to their means. Securing referrals and proving your worth in the business can be done. But these strategies take effort. Especially when competition is tough and you are new to the game.

Marketing, both actual and digital, play major roles in the profit drive of any company. Successful marketing campaigns drive greater returns and profits that their upfront costs.

In Singapore, more people are becoming active online, with growing interactions on social media sites. In 2017, more than 95% of internet users had at least one social media account and spent an average of 2.5 hours per day on their accounts. Half of the said users watched online videos daily. Product research and comparison are done online by 42% of Singaporeans before actually making final purchase decisions. These statistics show the huge digital penetration and usage in Singapore.

With the emergence and support of new technologies in online marketing, not all businesses get the same successful outcomes. Many still go through problems that hinder them from getting ideal results. One obstacle to success is marketing to the wrong audience. And this problem takes place almost everywhere.

Knowing your target audience is so important since it helps you implement and direct your marketing plans. For example, a company selling customized cigars had a mistargeted online strategy when they first launched their business. Their ads were directed at cigar users. They eventually found out their customers are composed mainly of the friends and family of cigar users.

How would you know if the effort, time, and money you are spending on marketing are directed at the wrong audience? Here are three signs to watch for to avoid burning your resources.

marketing

#1 Low Visit to Lead Conversion Rates

In online marketing, lead conversion rates are gold. The number of visits to your site is just a number and does not quantify anything if the visits do not convert to sales. Your visitors should become customers when your plan is working. If not, this is a hint that you may be barking up the wrong tree. To correct this, you may want to check how you are marketing your products. Do the customers really get what you are advertising? Or are there hidden details in your ads that confuse or deceive them?

Take, for example, if you advertise free shipping on all orders. Potential customers visit your site only to discover they have to order a minimum amount to get free shipping. This misleading ad can cause bounce rates instead of conversions. Pay attention to your marketing message and make sure your audience really understands what you are telling them.

#2 Low Engagement Rates

Likes, shares, and comments are measures of customer engagement. They provide useful indications of whether your content has successfully reached your audience. If your engagement rates are low, there is a chance that your content is not reaching your target audience. Either they cannot completely relate to your content or your content is totally irrelevant to them.

Related Reading: 8 Essential Social Media Podcasts for Women Who Love Business

 #3 Unsubscriptions Are As High As Subscriptions

After subscribing to your email list, many people may unsubscribe after a day or two. Another bad sign is when they download a free ebook or PDF file from you and then unsubscribe. If you are seeing this trend you may be attracting the wrong audience or not engaging them properly. You can try adding a step-by-step eCourse they can subscribe to and build a relationship with your customers. That way, you have a vantage point in interacting with them.

Success in online marketing does not merely depend on strategies alone; you have to be keen on the ongoings of your site as well. You may not be getting what you are supposed to for the amount you are spending on marketing. Always remember to pay attention to the details of your sales conversions.

 

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7 Expert Strategies for Using Share Buttons

share buttons

Do you ever get frustrated trying to locate social media share buttons in an article or on a web page that you enjoy?  I know I do.  Then, of course, I quickly give up the search and move on with my day.  Honestly, it’s too bad.  That business or publisher lost out on some free exposure all because there were no readily visible icons on their content.

Believe it or not, though, there is some debate amongst experts as to whether sites should even bother with share buttons.  Some argue that readers rarely use them on desktop and even less frequently on mobile.  It all depends on what type of product or content you produce and whether or not you know how to use share buttons properly.

As a blogger, I can’t imagine marketing my posts without them.  However, we all should learn to utilize sharing icons effectively.  But what are the best practices?  After much research, I discovered 7 expert strategies for using share buttons.

  1. According to Coschedule, the upper left-hand corner of your page is the optimum location for placement.  This is because people scan pages in a pattern starting in the upper left area.  Buttons should appear ‘above the fold’ when someone clicks on your page or post.  Let me explain that; they should be visible immediately without a reader scrolling down first.

  2. As reported in research conducted by Nielsen Norman Group, low numbers offer users negative social proof.  Meaning nominal sharing counts may suggest to readers your content is poor quality or weak.  Some social sharing tools can hide the number of times a post has been shared until a minimum number is reached.  I set my site so the counts aren’t displayed until my posts have been shared at least ten times.

  3. Don’t clutter the screen with too many buttons and overwhelm your viewers.  Many big-name blogs and online magazine like Huffington Post, Business Insider, and Social Media Examiner, for example, offer four to six buttons at most.  And I’m guessing they’ve done their research on this topic!

  4. Share This recommends you display buttons in order of importance to your target audience.  What social channels do your customers prefer?  Do they like Twitter more than LinkedIn?  If so, put them in that order.  And it doesn’t matter if you have an active presence on a particular platform or not.  If your clients like it, give them the opportunity to share your content where they want to!

  5. Use standard buttons instead of custom buttons that match the colors and fonts of your website’s theme.  This can be difficult for some entrepreneurs to accept because they put a great deal of money and time into branding their business.  Then, naturally, they want everything on their site to match.  But if buttons blend in with page design, they will become invisible, and readers won’t see or click them.  As marketing expert Jeff Bullas states, “Use standard buttons that work.”

  6. Consider adding call-to-action text to your icons.  Some social sharing tools allow you to add words to your buttons.  Wordstream suggests you merely ask for what you want.  Saying, “Pin This” or “Share on Twitter” might be a great way of increasing social metrics.  You can try this method and test which strategy works best for your site.

  7. Using a floating share bar makes it easy for readers to click on their favorite icon at any time.  Floating buttons scroll with you down the page while you read.  The folks at Sprout Social believe this is why floating bars have become so popular.  I use them on the left-hand side on desktop and at the bottom of the page on mobile devices.

Related Reading: How to Use Hashtracking & Other Hashtag Lookup Tools

There is an abundance of choices for entrepreneurs regarding the use and placement of social share buttons on their web pages and blog posts.  Hopefully, you will implement a few of the expert tips offered here and grow your business as a result.  What do you think?  Should your share buttons stand out or blend in with your design?  Feel free to comment below.

Life is better when we lift each other up.

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How to Control Fear and Overwhelm in Business: An Expert Speaks

How to Control Fear and Overwhelm in Business: An Expert Speaks

Randi Levin has helped hundreds of fledgling entrepreneurs avoid fear and overwhelm in their business lives throughout the years.  She is a nationally recognized life strategist, author, keynote speaker, and reinvention expert.  As an advocate for professional women, she coaches them through successful and powerful life transitions.

I recently interviewed Randi about the most common struggles women face when starting and managing a small business.  Topics ranged from fear and overwhelm to productivity and time management to self-worth.  I am confident you will be able to relate to this important discussion.

Life Wise Lady: When a woman wants to start a business or take an existing one to the next level, how can she get the ball rolling and skip feeling stuck?

Randi: We do tend to stop ourselves right at the door with a lot of excuses and reasons why not.  The first thing you should think of doing is getting your feet wet.  If you’re coming out of corporate and into private, that’s a very scary place.  Ask a lot of questions.  Is there someone you could shadow or a course you can take?  You have to be able to see yourself in that new business.

Life Wise Lady: Sometimes an entrepreneur is intimidated because of her lack of experience with technology, social media, or some other process.  How can she avoid getting caught up in anxiety and insecurity?

Randi:  My favorite quote is “Say yes now and figure it out afterward.”  We get in our own way.  Nothing is ever really perfect.  If we hang around waiting to launch the perfect product, business, or website, we are passing on developing ourselves and stepping into our business.  Step into the thing that scares you the most.  We all feel fear.  Go!  Trying things is so much more worth it than not.

“Step into the thing that scares you the most.”

Life Wise Lady: An overwhelmed businesswoman often experiences frustration and is tempted to multi-task.  What tips do you have to help her stay focused and calm?

Randi:  It goes back to that old issue of balance. It’s something I talk about all the time. The reality is we’re not balancing multiple things.  We are balancing one thing – ourselves.  What are we letting in our lives and what are we letting go of?  We need to shift our view of balance and ask ourselves if we are fulfilled.  We do have to pick and choose.  Are the things we are working on and surrounding ourselves with the things we love?  When you answer that truthfully, that’s when it all starts to fall into place.

Life Wise Lady:  What time of day do you think a professional woman should take on her most challenging tasks and why?

Randi:  I think it’s morning because we are refreshed.  If you’re talking about business tasks, always go after the ones that deal with money first.  If there is something that’s dealing with your service to a client, handle that task before the others.

Take a look at your to-do list.  We are all guilty of adding small tasks so we can cross them off quickly.  If you had three to five really key things to accomplish, you would have a better chance of actually doing them.  Put in front of you what is doable.

Life Wise Lady: What strategies do you recommend to a woman who is overwhelmed in her professional life?

Randi:  Give yourself some space.  If you feel as though things are going south for you or you’re stressed, allow yourself to pause.  And not necessarily for a moment.  Break away from the stressors and regroup.  We have so much coming at us.  Take a lunch.  Put the phone away.

The other piece is to stay connected.  We are so connected by social media and through texts and phones.  We have moved away from the in-person connections.  So, bringing those back into our day takes away stress and allows us to be human.

“Break away from the stressors and regroup.”

Life Wise Lady: What causes the fear of failure and how can women overcome it?

Randi:  People often won’t start something or won’t finish something unless it’s perfect.  A lot of New Year’s resolutions stop because they seem like too big a mountain to climb.  Reassess what you said.  Who is the one who said they were going to lose weight or get three new clients?  It was you.

I’m all about growth versus goals.  Have the goals and the destination in mind, but what is the process?   When you track your success it’s a little bit easier to get to the end result and failure seems a little less imminent.

Related: Chrometophobia; How the Fear of Spending is Hurting Your Business

Life Wise Lady: An entrepreneur might tend to feel like a fraud or have difficulty accepting praise or accolades.  How can she move past these insecurities?

Randi:  In business, people say, “Fake it until you make it.”  There are certain times when we have to take a leap of faith.  When we step into a relationship and get married, it’s all new.  How do we know how to be married?  We step into that and learn as we go.  When we allow ourselves to feel like imposters, we are not giving ourselves credit for living and for all the things we know and have accomplished.

Maybe you don’t have the ten years of experience someone else has, but you have other skills that they don’t.  There is something in your history that got you to do what you’re doing now.  If we own our story a little bit more, all of it, we can project why we are doing what we are doing.  Your experiences are to be celebrated and highlighted.  The minute you take yourself seriously, people are going to take note of that.

Life Wise Lady: When should a businesswoman seriously consider hiring a coach like yourself to solve a problem or achieve a higher level of success?

Randi: The first thing is to be aware and understand when you feel stuck.  Question yourself.  Should I get some help?  Is what I’m doing not working?

Sometimes, as women, we will go out with friends and unload our problems and our friends want to help us.  So, they tell us what to do.  If you do that, you’re probably going to wake up the next day and not take any of their advice.  Even if you do, it may not work.  The reason is that these solutions are not yours.  They are your friends’ solutions.

Coaching allows you to come up with your own answers and solutions to the things that are going on in your life.  We take actions on the stuff that is our own.  If you’re getting at the right things, in a few months your perspectives are going to shift and you’re going to be taking action in your life.  Having a coach is very rewarding.  It’s a gift that you give yourself.

 

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Help! A Troll Stole My Content; And How to Stop it

my-content

Nothing is more infuriating or frustrating to an online entrepreneur than a content thief.  The idea that some lazy, immoral @#$*% has the audacity to copy your products, images or articles is enough to make steam blast from your ears. Where’s the sense of common decency and fair play?

If you’re lucky enough to have avoided yelling, “a troll stole my content,” you may know someone who has.  Fortunately, there are steps you can take to keep it from happening or put a halt to it if it has already occurred.

First Things First

    • Set up a copyright statement or page on your business website.  You can find a free template here.  Also, numerous sites sell customized copyright pages. Obviously, you don’t need more busy work, but it does protect your product to some extent.  Although, if someone is determined to copy your work, they will.

    • Create Google Alerts for each post or page on your site using a unique sentence within each.  Perhaps you already utilize these alerts to monitor mentions of your company or brand on social media.  Consider this another use of this free service.  Remember to place quotations at both ends of your sentence.  Expect to be notified if that specific wording is used elsewhere on the web.  While it doesn’t stop theft, it keeps you in the know.

    • Check for those plagiarizing your content with Copyscape or Unicheck.  These sites will help you monitor your previously published content.  They each offer some free limited services and paid premium programs.  Be aware it could take a while to process all your posts or if you have been in business or blogging for more than a few months.  Consider starting with your pillar content.  You obviously want credit and Google rankings for your most popular material first.

    • Install content theft plugins on your website.  Some keep trolls from stealing text while others prohibit image copying.  Wordpress offers the plugin Disable Right Click.  However, there are many others available on the market from which to choose.

    • Watermark your images.  Purchase software that protects your digital photos or place your name and website at the bottom of each picture.  Although, it is fairly easy to crop or edit the words out of most images.  Again, nothing will keep a persistent criminal from taking your intellectual property, but it’s a deterrent.

     

    After You Have Discovered a Content Stealing Troll

    • First, take a screenshot of the page where your stolen work appears.  You can also go to the internet archive WayBackMachine to confirm you published this work first if necessary.  This site will provide proof someone stole your material even if they have since removed it from the web.

    • Email the offending site’s owner and demand your property be taken down within forty-eight hours.  If you cannot find an address, go to the WhoIs database, type in the site’s domain name, and you may locate the contact information.  Please know that your request may be ignored.  If your words or images remain on the site two days later, it is time to move on to the next step.

    • Contact the thief’s hosting provider via WhoIsHostingThis.  Hosts are supposed to respond to complaints within a reasonable amount of time.  They can ultimately take down an entire website if they deem it appropriate.  Think of how satisfying it will be to know your actions took down a site that copies the hard work of others.  Keep in mind this may not work quickly, so I would move on to the next step because it is a doozy.

    • The primary reason for prolific content theft is monetary gain, right?  People unlawfully take your articles or images, republish them, and place advertisements on the page for profit.  However, using stolen content is a violation of just about every business contract on planet Earth.

      Contact advertising programs like Adsense, ShareASale, or CJ Affiliate and file a complaint.  The offender will likely be banned and lose the incentive to steal from you or anyone else.  Also, consider contacting the companies within ads themselves.  However, I would consider that a hail Mary type of move.  In other words, they will likely ignore you.

    • File a DMCA complaint with Google.  The Digital Millennium Copyright Act is a 1998 United States law meant to protect original works from plagiarism and other acts.  If you need further explanation or assistance, consult an attorney, as I am not one.

  •      Related reading: 30 High Paying Side Hustles for Bloggers & Freelancers

    • Take legal action after you have exhausted all other alternatives.  Perform a Google search for DMCA lawyer and include the name of your city or town.  I would consider this the nuclear option if a troll copied my content.  Many people who feel wronged or victimized say, “I’ll sue!”  Sadly, it takes one lengthy lawsuit to bankrupt most companies.  That goes for both plaintiff and defendant.  Just food for thought.

      While the process of stopping a content thief may seem daunting, it is relatively straight forward when you know what steps to take.  Hopefully, you are not in the situation to need them.  If you are in that unenviable position, fear not, take action, and block that troll!

      Do you know any other strategies that protect content and images from theft? If so, share them in the comment section below.

      Life is better when we lift each other up.

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Chrometophobia; How the Fear of Spending is Hurting Your Business

chrometophobia-fear-of-spending-hurting-your-business

Starting a business is not for the faint of heart.  The reality of inconsistent sales and paychecks should scare the hell out of anyone with a brain.  Yet, according to the most recent U.S. Census data, over 450,000 Americans dive headlong into the dark, unpredictable waters of entrepreneurship annually.  About half of them sink within four years.  Why?  It is almost always due to a lack of planning or funding or both.  A thorough business plan will adequately address the former, but the latter is not as easily overcome.

Financing a successful startup consists not only of your access to money but your psychological relationship with it.  Do you hoard cash or spend it too freely?  Are you willing to or capable of investing extra capital when it is needed?  Do you suffer from a slight case of chrometophobia; the fear of spending or managing money?  If so, it could cause your endeavor to go under or keep it treading water.  You could be setting yourself up to fail by:

  • Limiting your exposure on social media channels without an advertising budget

  • Not spending money on the development of new products or services to sell

  • Not learning or improving skills through courses or coaching

  • Appearing unprofessional with low-end branding, photos or website

  • Not investing in software and programs to eliminate unnecessary tasks

Let’s face it.  Our financial situations cause many of us a substantial amount of stress and anxiety each month.  The pressures that come with handling money affect our personal and business decisions every day.  Saying you can’t afford ‘x’ for your business while planning a vacation or trekking to Starbucks every day is nonsensical.  Yet, we can all make strange choices like these and then have the audacity to justify them.  Are you guilty of this?  I know I am from time to time.

 

Making a mental shift is scary and often necessary to grow your startup and prosper.  But what if you’re not in a position that will allow you to change your financial strategy immediately?  If you can’t actually afford to increase the support of your fledgling business, then maybe it needs to become or remain a side hustle.  There is no shame in that.  That is a decision only you can make after a bit of soul-searching.

Related Reading: Overworked and Underpaid? 9 Free Apps to the Rescue

However, if you want to succeed and prosper, you’ll need to find a way to overcome your chrometophobia and make some room in your budget for your dream, your baby, your business.  Is it time to make some fiscal changes and a commitment to yourself?

Personally, I need to increase my advertising budget. I have understood this fact for a while but have resisted the change until now.  The decision means something in my private spending will have to be cut.  So be it.  My business is worth the sacrifice and I am ready to flourish.

What are you willing to give up in your personal life to succeed professionally?  Tell me about it in the comment section.  If you know a business owner who is struggling with this issue, please share this post with them on social media.  Life is better when we lift each other up.

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5 Inexpensive Ways to Boost Your Facebook Page Likes

Facebook-page-likes

This post contains affiliate links, which means if you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.

I wish there were easy answers in business.  It would be lovely if we could figure out the perfect formula or crack the code or get the recipe to the ‘secret sauce’ of entrepreneurship.  It would make life a lot easier and save a tremendous amount of time.  We all want shortcuts and we want them now.  As a matter of fact, where is that $50,000 per month paycheck and half a million Facebook followers I was promised by every online marketing guru on the internet?  After all, I have been blogging for seven months now.  Shouldn’t I be a millionaire already?

Unrealistic expectations and algorithm changes are stressing most of us to the point we will spend ridiculous sums of money on courses or gimmicks to reach unattainable social media goals.  The truth is, you should not compare yourself to people who started their Facebook business pages several years ago.  The landscape was different.  You now have to work twice as hard to get half the fans.  I admit I’ve been frustrated too.   So much so, that I doggedly investigated a few new tactics of my own that I would like to share with you.  Let’s go over these 5 inexpensive ways to boost your Facebook page likes.

1. Share Popular Videos or Produce Your Own

I know this is not news, but it bears repeating.  FB loves it when you produce your own live video or share someone else’s.  You will probably increase engagement, reach, and Facebook pages likes implementing this strategy.  It can be intimidating and time-consuming to put yourself on camera, so if you feel overly nervous, simply post interesting or humorous videos from popular FB accounts.  Make sure you only promote content that will resonate with your audience.  I recently shared this inspiring video with my niche audience of women over forty.  It resulted in a nice boost for my account with little effort from me.

2. Create Quotes Posts

I noticed a significant jump in my likes and engagement when I started using quote posts on all my social media platforms.  I create them in Canva and use their ‘magic resize’ tool to change the dimensions to fit the image requirements for each social media platform.  As a result, I am able to share the same quote post on FB, Twitter, Pinterest, and Linkedin.  Canva can also be used to create infographics and memes.

I upload these posts to my scheduling tools Tailwind (for Pinterest and Instagram) and MeetEdgar (for Facebook, Twitter, and LinkedIn) to maximize my reach.   When existing fans share my quotes, I get the page exposure I need to gain coveted Facebook page likes and followers on my other social media accounts.

3. Install a Facebook Page Plugin

If you have a WordPress website, you can choose from several different plugins that will embed your Facebook page within your sidebar.  Some plugins are free while others are not.  All are relatively inexpensive options though. The Page Plugin is readily available and easy to install.  This short video will guide you through the process.

4. Do Interviews With Podcasters

Being a guest on a podcast might prove less stressful than producing a Facebook Live or YouTube video because you won’t need to appear on camera or create a script.  When the episode is released, you’ll likely get a link to your site or your FB page and often both.  I have been interviewed by several podcasters and find the process gets easier each time.  The host is usually more than happy to mention your FB page at the end of the interview.

Don’t wait for an invitation from a podcaster.  Be proactive here.  Find your niche on iTunes charts and start researching.  If you are a beginner, you’ll need to start with newer podcasters who are more likely to interview someone with less experience as a guest.  I recently signed up for weekly emails from PodcastGuests.  This company matches potential guests with hosts who need interviews.  The best part, it is a free service for guests.  I’ve already completed one interview and have another scheduled next week.

5. Ask for Facebook Page Likes at the End of Emails

If you haven’t already created your business email list, you should.  After I signed up with ConvertKit, my list took off.  Getting your new products, services or blog posts in front of your clients and readers is imperative to the growth of your site and Facebook page.

After someone signs up for your weekly emails or newsletter, your welcome email should end with a call to action asking them to follow you on Facebook.  Do not request likes on all your social media channels.  Pick one and go with it.  If you want to see how I’ve done this, you’ll have to sign up to receive my weekly post!  I am so subtle, right?

If you want 10 additional FB tips from the experts, click here.

I hope you found a few cost-effective strategies to boost your Facebook page likes.  What tactics do you use to grow your followers?  Let me know in the comment section below.  As always, if you found value in my post, please share it with other business owners and bloggers.

Life is better when we lift each other up.

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8 Essential Social Media Podcasts for Women Who Love Business

While researching podcasts that would help women improve their social media skills, I came across dozens of lists celebrating and describing popular shows. “Great,” I said to myself.  “This ought to be a straightforward article to produce and share.”  There was one glaring problem, however, that other writers hadn’t notice or cared about enough to address.  One hundred percent of the shows mentioned were hosted by men.  All of them.  Stunning, I know.  Well, to be fair, two of them were hosted by women, but both had retired.  It’s enough to make a lady rub her temples and stare at her computer in disbelief.  I know I did.

I couldn’t accept there weren’t any shows produced by females worth promoting.  I was already aware of three programs that fit the bill because I listen to them regularly.  It was a compelling challenge to dig deeper and uncover additional gems.  Isn’t it time we had our own list of social media shows anyway?  Let’s support these hard-working women and learn a few strategies and tips along the way.  Give a listen to these 8 essential social media podcasts for women who love business.

1. Simple Pin Podcast with Kate Ahl

If you need actionable Pinterest marketing ideas, then this is the show for you.  Kate interviews people who are successfully driving traffic to their sites and increasing revenue in the process.  Her no-nonsense tips will help you find clarity in a world of Pinterest myths.

 

Favorite Episode: The Most Common Pinterest for Business Mistakes

2. Build Your Tribe with Chalene Johnson

Chalene is a marketing powerhouse, business expert, and fitness guru.  She has a Facebook following of over one million people (WOW) and a top rated podcast covering topics from social media to nutrition and weight loss.  Get ready for a motivational kick in the rear.

Favorite Episode: How Much Should You Share in Social Media 

3. Social Zoom Factor with Pam Moor

Pam will teach you how to integrate technology, social media, branding, and digital marketing.  Her informative show is brought to you five days a week.  You’ll never get tired of her upbeat, practical advice.

Favorite Episode: Defining Social Media Success

4. Search Engine Nerds with Kelsey Jones, Caitlin Rulien

This bi-weekly show is brought to you by Search Engine Journal.  Guests talk about content marketing, social media, SEO, and entrepreneurship.  As you know, these topics are critical to the growth of any online business.

Favorite Episode: How to Really Stand Out on Instagram 

5. Twitter Smarter with Madalyn Sklar

Madalyn regularly interviews top social media influencers and asks them to discuss their top Twitter tips and give advice to her audience.  She delivers the best and latest resources to improve your presence and get noticed.

Favorite Episode: Twitter Strategies to Amplify Social Selling


6. Online Marketing Made Easy Podcast with Amy Porterfield

Amy is an extraordinarily upbeat and successful online marketer and podcast host.  Each episode gives you the information to build a stronger social media strategy and make more money.  This is one I listen to frequently.

 

Favorite Episode: 3 Types of Facebook Groups: How to Use Them to Strengthen Your Impact, Leadership, and Profits

 

If you are a businesswoman over 40 who wants to participate in a fantastic Facebook group, click here to join Life Wise Lady!  We welcome you.

 

7. Hit the Mic with Stacey Harris

 Stacey started her career by working for a record label and finding bands to sign.  I think she’s the one who looks like the rock star!  Each Tuesday, Stacey and her guests discuss business, marketing, and social media while answering questions from her audience.

Favorite Episode: 3 Things You Must Know About Automated Social Media

8. The Platinum Edge Podcast with Christine Dwyer

Christine’s show is designed to teach entrepreneurs how to develop a home business through social marketing.  She is an excellent communicator and coach with a knack for inspiring her audience to set and reach big goals.

 

Favorite Episode: Top Tips to Increase Facebook Engagement

 

Related Reading: 5 Inexpensive Ways to Boost Your Facebook Page Likes

Sadly, it was tougher than it should have been to come up with 8 social media podcasts for women hosted by women.  If you found value in this list, please share.  It is imperative for us to support and promote each other as often as possible.

Life is better when we lift each other up.

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Attack of the Algorithms! 10 Expert Tips to Keep Your Business Safe

This post contains affiliate links, which means if you click on one of the product links, I’ll receive a small percentage of the sale at no additional cost to you.

Recently, I was enjoying a couple of top-notch business podcasts (Social Media Marketing and The Science of Social Media) and heard some similar and alarming news from both about algorithms.  But first, let me explain the word algorithm. In this case, it is the set of rules that define usage set by each platform.

As I listened, I learned that Facebook, Twitter, and others are punishing you for submitting unpopular content.  If you post something that’s a dud, your next submission will have less reach.  Okay, maybe this isn’t news to you, but there’s more.  The social media gods are going to also penalize you for duplicate content if they aren’t already.  That’s right.  It’s coming.  If you put blood, sweat, and tears into a post, you will be punished for scheduling it again and again on the same platform.  Yikes!

These changes, of course, are in an attempt to clean up the end user’s experience.  Facebook and the others don’t want spam, fake news, or low-quality content on their sites.  While I appreciate the intent as a reader, I hate the consequences as a business owner.  It means online marketers are in for more work and less reward.   “What can be done to save us?” you cry.  Lucky for us, the experts had 10 tips to keep our businesses safe.

      1.  Delete posts on social media after an hour or two if they get zero engagement.  You can resubmit at a different time with different wording or a new image.  Eventually, though, this tactic may not work because the algorithms could identify duplicate content by your post’s URL alone.

      2. When your post is earning likes, shares, retweets, etc., consider paying a few dollars to promote it.  Use whatever marketing budget you have to grow your reach, even if it’s just a few dollars per week.  Yeah, you knew it was ultimately about the money.

      3. Write more posts.  Sigh.  If you’re going to be ignored by social media after you submit new content, create more often.  The interesting outcome here could be the decline of evergreen content.  As a result, you could write articles about time-sensitive topics more often. It’s something to consider.

      4. According to the experts at the MeetEdgar blog, Facebook reactions (love, haha, wow, sad, and angry) are given more value than a mere ‘like.’  So, it’s imperative to use images and titles that evoke emotion.  People who are scrolling through their feeds will often choose to react without even clicking on your content itself. 

      5. Use video.  Facebook has already declared that it’s pushing its live video to the top of the feed.  This is not surprising because when your posts are clicked on, the reader will be sent away from Facebook to your site.   Mark Zuckerberg and Sheryl Sandberg don’t want that!  Use video several times per week.  Michael Stelzner, CEO and Founder of Social Media Examiner humorously says, “Facebook is like the Hotel California.  You can check out, but you can never leave,”

      6. Send your friends and family a message and request they like, react to, and share your newly submitted content immediately.  Facebook seems to treat quick interaction as a sign of quality content.

      7. Get your email list going. You can send your latest post through email assuring that your audience will see the content being hidden or lost by social media.  I signed up for ConvetKit because of its unique automation features and because it was designed for professional bloggers.  Although, I know of several types of businesses that also use it successfully.

      8.  Have more social media accounts.  Again, sigh.  I don’t want more platforms to manage, but if I get less reach with each of the five I have, then I have no choice.  YouTube and Periscope might be good options if you’re not already using them because they’re video platforms.  Don’t forget about Stumbleupon and Reddit.  They may be smaller than the major players, but they still have considerable reach.

      9. Use your analytics to learn what types of material, topics, words, and phrases resonate with your audience.  Dive deep into your insights and study what works for your ideal clients and readers.  Analytics are a feature of almost all social media platforms and Google.  Lather, rinse, repeat.

      10. Become a member of as many groups as you can manage to gain exposure. These could include Facebook, LinkedIn, or Pinterest groups.  Another option is to participate in Twitter chats.  Thirdly, find Tailwind tribes to join.  Tailwind is a great scheduling tool for Pinterest and Instagram.  Tribes are essentially groups of pinners who agree to pin each other’s content frequently.

    Related Reading: The Best Tailwind Tribes to Join for Successful Women in Business

    I sincerely hope you found these expert tips for handling the new algorithms beneficial in planning a successful marketing strategy.  I know I did.  Please consider sharing this post, so fellow business owners can learn the facts and get the growth and prosperity they deserve.

    Life is better when we lift each other up.