Midlifers really like Pinterest. In fact, according to Ignite Social Media, 53% of Pinterest users fall between thirty-five and fifty-four years of age. What’s more, 80% of all users are women. So, it’s safe to say female midlifers are big fans of this social media platform.
However, Pinterest isn’t exactly social. As a user, you will find little opportunity for networking, friending, or chit-chatting in general. Instead, think of Pinterest as a search engine like Google. That being said, you can make comments on pins, follow specific people or businesses, and join group boards. People typically join Pinterest group boards to promote their business products or blogs. Additionally, you can participate in other types of group boards based on your hobbies and interests.
What Are Pinterest Group Boards
A group board is substantially the same as any other Pinterest board. The only difference is that many people (members) contribute pins to it rather than just one person. It’s important to note that you can follow a board without becoming a member.
The creator of the board acts as an admin who can add new members or remove members who don’t follow the rules. The creator is the first person pictured next to the group’s description. The description explains what topics are covered and usually gives instructions on how to become a member.
How Can I Find Pinterest Group Boards?
Before I give you my list of group boards for midlifers, let me explain how to find other group boards that pique your interest. There are a few methods of discovering relevant boards.
First, you can go to the Pinterest website and type in a word or phrase you want to search. People and boards with names containing your searched word or phrase will appear.
Second, look at your competitors’ boards to see which group boards they belong to and contribute to frequently.
Third, check out your analytics if you have a Pinterest business account. Look at ‘People You Reach,’ then ‘Interests,’ then ‘Your Followers.’
Fourth, search Pin Groupie to find groups and learn vital statistics about each one. This is my favorite method. You can search by category, word, phrase, or description. And it’s free to use. Woohoo!
Here is a short YouTube video to help you learn to use Pin Groupie:
My Favorite Pinterest Group Boards
Happiness at Midlife is the group to check out if you need a mood boost. Inspirational quotes and topics like romance and mental health are frequently covered.
Skin Care for Women over 40 is a large group dedicated to providing tips, products, and articles to midlifers seeking health and beauty advice. This active board offers an abundance of DIY recipes for self-care.
Boulevard of Midlife Bloggers is a collection of posts by women who are professional and hobby bloggers over the age of forty-five. The group allows up to two pins submitted each day per member.
Mid Life Stride allows members to pin up to two items a day and asks, like most groups, for reciprocation. Topics like goals, fashion, health, and empty nest are preferred.
Forty Plus Bloggers Supporting Each Other permits up to three pins per day to be submitted by members. Pins must be of articles and not items or services for sale. To become a member, you must be a writer who is forty plus and willing to share other members’ content.
Midlife Ladies is brought to you by Kimberly at Fifty Jewels. This group is comprised of about fifty women who contribute all types of content. That is, as long as they are of interest to women who follow the group.
Food and Recipes for Over 50s is, of course, a group for pinners focused on preparing and eating food designed to appeal to the fifty plus crowd. Consider joining if you have recipes to contribute or you just need to prepare a tasty meal for dinner.
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Midlife Inspiration is comprised of a small yet mighty group of women focused on embracing and enjoying life after forty. Pins on this board offer tips on everything from health to love to career.
Vintage Hippies 50+ is Pinterest’s virtual time machine. Travel back to the sixties and seventies if you’re feeling a bit nostalgic. Pins are meant to promote vintage hippie culture and lifestyle.