I no longer look at the # symbol and say, “that’s the pound sign.” I suppose the repetitiveness of social media has beaten that response out of me. It did take several months to make that mental shift, though. I remember a few years back when I didn’t understand what a hashtag was or why a company would need to use one. Times have certainly changed for business owners.
It’s not enough to start and maintain accounts on Pinterest, LinkedIn, Facebook, and the rest. Your complete understanding of each platform is vital to your success. You probably already know that users of Twitter and Instagram often include hashtags in their posts to gain more exposure for their products and services. Some businesses are better at this tactic than others. But, how do the successful people do it? They know how to use Hashtracking and other hashtag lookup tools to boost their social media traffic.
I have to say; I recommend this tool for medium to large businesses or blogs because it’s a pricey subscription product meant to help you with both Instagram and Twitter. However, you can get a free trial. Hashtracking gives you a wealth of information about your own branded, unique hashtag or any generic one. Discover peak use times, engagement, participation, sources, comments, likes, reach, and more. The analytics are extremely impressive.
Tailwind has recently introduced a hashtag finder for Instagram. Up until now, there have not been many Instagram hashtag tools on the market that are affordable and helpful. This tool suggests the best hashtags for your posts as you type your Instagram captions. You can include up to thirty tags per post, so Tailwind allows you to save groups of them in their Hashtag Lists feature. You can then access and use that group on any future post you want. Tailwind claims that users grow their Instagram likes five times faster than non-users.
The free version of Hashtagify provides you with their Compact Hashtags Encyclopedia (Twitter only) including ten related hashtags, six top influencers for your chosen tag and some introductory course material on hashtags. The upgraded package gives you more information and courses plus access to their Hashtags Lab for Instagram. I utilize the free program to find the popularity of a tag and then to discover the top ten related hashtags.
TagDef is the most straightforward resource for hashtags I’ve seen. When you don’t know the meaning of a particular tag, just type it in and ta-dah! You will have an instant definition. For example, #oomf means ‘one of my friends’ or ‘one of my followers.’ Pssst, you could use this helpful site to decipher your kid’s texts or tweets. It’s a thought.
RiteTag is probably my favorite free Twitter tool. Although, Hashtagify is a close second. The site tells you if you should use a hashtag or not. Type in your query and the program will categorize it as either green (use this # to get seen now) or blue (use this # to get seen over time) or gray (do not use this # because of low traffic) or red (do not use this # because it’s overused). You will also be given related tags when you search by topic. I wrote a list post of 700+ hashtags for businesswomen and bloggers. Click here to check it out.
— RiteTag (@RiteTag) May 18, 2017