5 Inexpensive Ways to Boost Your Facebook Page Likes


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I wish there were easy answers in business.  It would be lovely if we could figure out the perfect formula or crack the code or get the recipe to the ‘secret sauce’ of entrepreneurship.  It would make life a lot easier and save a tremendous amount of time.  We all want shortcuts and we want them now.  As a matter of fact, where is that $50,000 per month paycheck and half a million Facebook followers I was promised by every online marketing guru on the internet?  After all, I have been blogging for seven months now.  Shouldn’t I be a millionaire already?

Unrealistic expectations and algorithm changes are stressing most of us to the point we will spend ridiculous sums of money on courses or gimmicks to reach unattainable social media goals.  The truth is, you should not compare yourself to people who started their Facebook business pages several years ago.  The landscape was different.  You now have to work twice as hard to get half the fans.  I admit I’ve been frustrated too.   So much so, that I doggedly investigated a few new tactics of my own that I would like to share with you.  Let’s go over these 5 inexpensive ways to boost your Facebook page likes.

1. Share Popular Videos or Produce Your Own

I know this is not news, but it bears repeating.  FB loves it when you produce your own live video or share someone else’s.  You will probably increase engagement, reach, and Facebook pages likes implementing this strategy.  It can be intimidating and time-consuming to put yourself on camera, so if you feel overly nervous, simply post interesting or humorous videos from popular FB accounts.  Make sure you only promote content that will resonate with your audience.  I recently shared this inspiring video with my niche audience of women over forty.  It resulted in a nice boost for my account with little effort from me.

2. Create Quotes Posts

I noticed a significant jump in my likes and engagement when I started using quote posts on all my social media platforms.  I create them in Canva and use their ‘magic resize’ tool to change the dimensions to fit the image requirements for each social media platform.  As a result, I am able to share the same quote post on FB, Twitter, Pinterest, and Linkedin.  Canva can also be used to create infographics and memes.

I upload these posts to my scheduling tools Tailwind (for Pinterest and Instagram) and MeetEdgar (for Facebook, Twitter, and LinkedIn) to maximize my reach.   When existing fans share my quotes, I get the page exposure I need to gain coveted Facebook page likes and followers on my other social media accounts.

3. Install a Facebook Page Plugin

If you have a WordPress website, you can choose from several different plugins that will embed your Facebook page within your sidebar.  Some plugins are free while others are not.  All are relatively inexpensive options though. The Page Plugin is readily available and easy to install.  This short video will guide you through the process.

4. Do Interviews With Podcasters

Being a guest on a podcast might prove less stressful than producing a Facebook Live or YouTube video because you won’t need to appear on camera or create a script.  When the episode is released, you’ll likely get a link to your site or your FB page and often both.  I have been interviewed by several podcasters and find the process gets easier each time.  The host is usually more than happy to mention your FB page at the end of the interview.

Don’t wait for an invitation from a podcaster.  Be proactive here.  Find your niche on iTunes charts and start researching.  If you are a beginner, you’ll need to start with newer podcasters who are more likely to interview someone with less experience as a guest.  I recently signed up for weekly emails from PodcastGuests.  This company matches potential guests with hosts who need interviews.  The best part, it is a free service for guests.  I’ve already completed one interview and have another scheduled next week.

5. Ask for Facebook Page Likes at the End of Emails

If you haven’t already created your business email list, you should.  After I signed up with ConvertKit, my list took off.  Getting your new products, services or blog posts in front of your clients and readers is imperative to the growth of your site and Facebook page.

After someone signs up for your weekly emails or newsletter, your welcome email should end with a call to action asking them to follow you on Facebook.  Do not request likes on all your social media channels.  Pick one and go with it.  If you want to see how I’ve done this, you’ll have to sign up to receive my weekly post!  I am so subtle, right?

If you want 10 additional FB tips from the experts, click here.

I hope you found a few cost-effective strategies to boost your Facebook page likes.  What tactics do you use to grow your followers?  Let me know in the comment section below.  As always, if you found value in my post, please share it with other business owners and bloggers.

Life is better when we lift each other up.

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  1. Hi Jennifer – thanks so much for the tips – I’m already doing some of what you suggest, but will up my game on video sharing for a start (I just shared your Helen Mirren one!) If I had 20/20 hindsight I’d have started my FB page a year earlier but we can’t go back, so it’s onwards and upwards. I’ve also pinned this to remind me to keep plugging away.
    Leanne | cresting the hill

    • Hi, Leanne. Facebook is a tough nut to crack these days. Unless you pay for ads, it is pretty difficult to grow your audience quickly. Too bad we didn’t start our FB pages sooner when there was low hanging fruit!

  2. Those are great tips! Its not easy to get a good number of followers on all of those social media accounts so every little advice is highly appreciate 🙂 I know I definitely need to post more often ! Its been a struggle sometimes but I just learn few good tips! Thanks !

    • Hi, Ada. It is very difficult to grow an engaged audience on Facebook or any other platform. I hope you found a few suggestions within the post that you can try to grow your likes. Thank you for sharing.

    • Hi, Nabeeda. Let me know what happens after you implement video in your Facebook strategy. I would love to know if it gave you a boost.

    • Hello, Jennifer. I would love to know how much these strategies help your follower and engagement numbers. Keep in touch.

    • Hey, Tasha. You are more than welcome. I hope they help you in your social media strategy. Thanks for your comment.

  3. Thanks Jen, these are great tips. As you mentioned, video is very powerful. I have been sharing videos for a while but need to do them more frequently…and get brave enough to do the ‘live’ ones! Eek! I’ve just booked in a podcast interview too. Will save this post and come back to these great reminders – thanks so much

    • Hi, Elly. Good for you! I’m so happy you have already done video. It is too intimidating for most. Good luck on your podcast interview. I know you’ll benefit from the experience and the exposure. Thank you for your feedback.

    • Hi, Grace. It sounds like you know what you are doing. Good luck with your personal blog and thanks for sharing.

    • Hi, Charlotte. I hope you put these tips to good use. Let me know how it works out. I would love an update. Thanks for stopping by.

  4. Great tips and ideas. I’ve only truly started on the Social Media journey with my new focus on travels, and given it’s such a vast world out there, tips like those you shared go a long way in establishing a presence. Thanks!

    • Hi, Sylvie. Social media can be tough at first, but you’ll get the hang of it I’m sure. Thank you for your feedback.

    • Hey there, Haralee. Social media is getting tougher and tougher every year for business owners. I hope you report back after you have tried a few of my suggestions. Let me know if they boosted your numbers. Thanks for your input.

  5. these are all great little tips for boosting Facebook page, also ever since I joined dozens of FB groups to post my work, links, engage, etc my page has consistently grown. I haven’t done the quotes thing yet and that’s a great idea, so going to work on that next! Thanks for sharing these w/ us!! xx Bee

    • Hi, Bee Charmer. The quote posts work well for me across all social media channels. Give it a try. I don’t think you’ll be disappointed. Thank you for sharing.

  6. Thanks for the tips. Some I am doing…the FB live I haven’t tried. I’m a bit nervous to try the video, but it’s worth exploring!

    • Hello, Lynne. Facebook Live is a psychological obstacle for most. They just can’t get over the fear of it. That’s why I suggest podcast interviews. No video involved in them. I hope you give FB video a try though. Thanks for stopping by.

  7. It looks like you’ve made amazing progress for having a blog for only 7 months. Great tips. I have run Facebook ads from time to time but as you mentioned it isn’t as easy to grow that way as it was before. I think the best way to grow on all platforms is to be relevant to your niche, write in your own voice, and focus on the social media platforms they hang out on. Quotes are always fun. I have to do more of that.

    • Greetings, Rebecca. I do think I have made some nice progress for a new-ish blogger. I have to remind myself that it’s a marathon and not a sprint, though. Facebook ads are on my next month’s to-do list. I have resisted them up until now, but it’s time. I’m glad to have your input on this topic. So nice to hear from other bloggers. Thanks!

    • Hi again, Shelley. I’m glad you found value in the tips. Let me know if you try any of the strategies and how they work out for you. I love to get updates. Thanks for sharing.

    • Hi, Shari. You’re very welcome. It’s tough to improve your FB reach ever since they started making such drastic algorithm changes. I hope these tips help you. Good luck and thanks for sharing.

  8. great tips! I’m 57 and jumping into the social media world with my travel blog, so I appreciate the fact that you are with many years of experience! Thanks!

    • Hey, Sylvie. Good luck with your travel blog. I sincerely hope these tips make it a little easier to move forward successfully with Facebook. Remember, age is just a number. Go crush it in your business!

    • Hi, Carol. Remember to take baby steps and don’t be too hard on yourself. I am learning and improving a little every day. Facebook is a lot tougher than it was a couple years ago. Thank you for stopping by and sharing your feedback. I like that.

    • Hi, Bridget. I am glad you liked my post and found it valuable. Thanks for pinning it. I am grateful.

    • Hey, Claire. Let me know which tips you use and how they work out for you. Thanks for stopping by!

    • Greetings, Tatjana. It makes me happy to hear back from readers like you. I am pleased you found my post useful. Thanks for stopping by and I hope you will do it again soon. Have a great day!

    • Hello, Sasha. Thank you for the compliment. I appreciate it. Don’t put too much pressure on yourself to grow your FB page. Slow and steady wins the race. Just make a few small changes every month and you’ll see your numbers improve. Good luck to you!

    • Hey, Emily. I use quotes on all my active social media platforms. They are easy and inspirational. It doesn’t get much better than that. Thanks for your feedback. I am grateful.

    • Hello, MJ. The suggestions within the post are almost all relatively easy and require little time to implement. Just take it one at a time and I know you will see a boost in your numbers. It worked for me. I just have to remind myself to keep at it. Thanks for your feedback. Let me know how these pointers work for you.

    • Aw, Jennifer. You make me blush. Thank you for your compliment. I hope I can inspire and help women business owners like you for years to come. I am grateful to you for reading my posts.

  9. This is an excellent article. It is relevant for most business people. I am sure that your business would grow if you would adopt these Facebook habits.

    • Hello, Rose. Thank you for your input. I do believe that most new business owners expect more and quicker progress than they get from their FB page. With small tweaks over time, your page will grow. However, it’s likely not going to have 100,000 followers after a year or two. That is not a realistic expectation due to the algorithm changes FB has made recently. I hope to hear from you again soon, Rose. Have a great day!

    • Hello, Antoinette. Boy, it bothers me when I see posts or ads by people who claim they made $10,000 within the first three months of blogging or they boast that they have 10k page views per month within that time. None of that is provable. Once you have been in this business for a while, you can tell who is exaggerating or flat out lying. So sad that beginners see these ridiculous numbers and get false hope. ‘Overnight success’ usually takes years to achieve. Thanks for sharing your insight.

  10. Thanks for these tips. I didnt think to ask for FB likes at the end of a blog post. I am about to add this to my posts now. Thx

    • Hello, Janice. Let me know if your new tactic increases your FB likes. I would love to know. Good luck to you and thank you for your input.

    • Hello, John. The Facebook plugin is such an easy and effective way to gain exposure and increase Facebook page likes. Good luck and thank you for sharing. I appreciate it.

    • Hey, Chevelle. Don’t put too much pressure on yourself to master Facebook. It is pretty difficult. Just make it a priority to implement one change to your FB strategy per week. I wonder which change you will make first. Good luck and thank you for commenting.

    • Hi, Claire. You’re more than welcome. I hope you find success with the strategies and tips within this post. Thank you for stopping by. Please do it again soon.

    • Hey, Isabella. Thank you so much for including my post on your site. It looks great! I hope the post helps newbies get some serious Facebook love without breaking the bank. Keep up the good work.

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