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I wish there were easy answers in business. It would be lovely if we could figure out the perfect formula or crack the code or get the recipe to the ‘secret sauce’ of entrepreneurship. It would make life a lot easier and save a tremendous amount of time. We all want shortcuts and we want them now. As a matter of fact, where is that $50,000 per month paycheck and half a million Facebook followers I was promised by every online marketing guru on the internet? After all, I have been blogging for seven months now. Shouldn’t I be a millionaire already?
Unrealistic expectations and algorithm changes are stressing most of us to the point we will spend ridiculous sums of money on courses or gimmicks to reach unattainable social media goals. The truth is, you should not compare yourself to people who started their Facebook business pages several years ago. The landscape was different. You now have to work twice as hard to get half the fans. I admit I’ve been frustrated too. So much so, that I doggedly investigated a few new tactics of my own that I would like to share with you. Let’s go over these 5 inexpensive ways to boost your Facebook page likes.
1. Share Popular Videos or Produce Your Own
I know this is not news, but it bears repeating. FB loves it when you produce your own live video or share someone else’s. You will probably increase engagement, reach, and Facebook pages likes implementing this strategy. It can be intimidating and time-consuming to put yourself on camera, so if you feel overly nervous, simply post interesting or humorous videos from popular FB accounts. Make sure you only promote content that will resonate with your audience. I recently shared this inspiring video with my niche audience of women over forty. It resulted in a nice boost for my account with little effort from me.
2. Create Quotes Posts
I noticed a significant jump in my likes and engagement when I started using quote posts on all my social media platforms. I create them in Canva and use their ‘magic resize’ tool to change the dimensions to fit the image requirements for each social media platform. As a result, I am able to share the same quote post on FB, Twitter, Pinterest, and Linkedin. Canva can also be used to create infographics and memes.
I upload these posts to my scheduling tools Tailwind (for Pinterest and Instagram) and MeetEdgar (for Facebook, Twitter, and LinkedIn) to maximize my reach. When existing fans share my quotes, I get the page exposure I need to gain coveted Facebook page likes and followers on my other social media accounts.
3. Install a Facebook Page Plugin
If you have a WordPress website, you can choose from several different plugins that will embed your Facebook page within your sidebar. Some plugins are free while others are not. All are relatively inexpensive options though. The Page Plugin is readily available and easy to install. This short video will guide you through the process.
4. Do Interviews With Podcasters
Being a guest on a podcast might prove less stressful than producing a Facebook Live or YouTube video because you won’t need to appear on camera or create a script. When the episode is released, you’ll likely get a link to your site or your FB page and often both. I have been interviewed by several podcasters and find the process gets easier each time. The host is usually more than happy to mention your FB page at the end of the interview.
Don’t wait for an invitation from a podcaster. Be proactive here. Find your niche on iTunes charts and start researching. If you are a beginner, you’ll need to start with newer podcasters who are more likely to interview someone with less experience as a guest. I recently signed up for weekly emails from PodcastGuests. This company matches potential guests with hosts who need interviews. The best part, it is a free service for guests. I’ve already completed one interview and have another scheduled next week.
5. Ask for Facebook Page Likes at the End of Emails
If you haven’t already created your business email list, you should. After I signed up with ConvertKit, my list took off. Getting your new products, services or blog posts in front of your clients and readers is imperative to the growth of your site and Facebook page.
After someone signs up for your weekly emails or newsletter, your welcome email should end with a call to action asking them to follow you on Facebook. Do not request likes on all your social media channels. Pick one and go with it. If you want to see how I’ve done this, you’ll have to sign up to receive my weekly post! I am so subtle, right?
If you want 10 additional FB tips from the experts, click here.
I hope you found a few cost-effective strategies to boost your Facebook page likes. What tactics do you use to grow your followers? Let me know in the comment section below. As always, if you found value in my post, please share it with other business owners and bloggers. Life is better when we lift each other up.
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